محمود ايهاب فرغلي

• Lead regional trade marketing strategy and execution across Upper Egypt.
• Manage supervisors, promoters, and merchandising teams to ensure optimal retail visibility.
• Execute trade promotions, product launches, and seasonal campaigns.
• Coordinate with sales teams and distributors to improve sell-out performance.
• Analyze market trends, competitor activity, and submit performance reports.

• Managed integrated marketing and trade campaigns for Huawei, Nestlé, Vodafone, Orange,
Cadbury, and Jotun.
• Supervised nationwide field teams and ensured execution quality.
• Controlled project budgets, timelines, and manpower allocation.

• Led on-ground brand activation campaigns and retail promotions.
• Ensured compliance with brand guidelines at points of sale.