Vice President - Brand Engagement
Phantom Ideas Private Limited
Total years of experience :27 years, 11 Months
Head the Account Management and Strategic Planning functions across all brands handled by the agency including AJIO.com, Trends, Vision Express, Phoenix MarketCity Mall, Astor Hospitals, and Natura Properties.
Led Brand Engagement team on the ISL-Diageo business, contributing 60% to the branch’s overall revenue. Play the role of brand consultant and ensured adherence to New Generation Marketing Principles. Led strategic planning efforts and oversaw ongoing tactical interventions to raise salience and drive recruitment through the year.
Led the Consolidated Advertising team on the IBM brand, contributing to over 50% of the cumulative revenue for the agency’s Bangalore branch.
Worked with global teams to maximize localized asset-creation to better connect with Indian business decision makers, while operating with rigid brand guidelines
Owned ultimate responsibility on advertising outcomes across paid owned and earned channels - as measured by the global Brand Health Monitor Study.
Responsible for 360 degree campaigns driving the organisation’s CAMS (Cloud, Analytics, Mobile and Social technologies) agenda.
Pushed the envelope on innovations on digital and social marketing initiatives.
Strategic planning across a wide range of brands -
Ramco Systems, Nyle Shampoo, Fairever Skin Cream,
Eastern Masalas, EID Parry Confectionaries, Madras
Cements…
Led the effort on all new business efforts from a
strategic planning POV. Instrumental in winning the
re-pitch on Eastern Masalas and pitches for EID
Parrys and Colgate Active Salt.
Reported directly to the National Head of Strategic
Planning
Led the team working on key accounts like Tata Steel,
GKB Opticals, SAJ Industries (BiskFarm biscuits) and
Vodafone (regional). Led the effort on successful new
business pitch for Chandrani Pearls, which I handled
for just over a year before I left the agency.
Handled Philips Lighting the then marquee account for Euro RSCG, Kolkata
Closely involved in the successful pitch for Century Ply.
Handled key Accounts like Dabur Chyawanprash, Uniworth Suitings, Boroline, Bengal Ambuja Housing, Ffort Radisson and OCL Cements.
Post Graduate Diploma in Management (Marketing)
Bachelor of Arts (English)
Indian School-leaving Certificate (ISC), science stream.