Rana Muqadam, Key Account Representative

Rana Muqadam

Key Account Representative

Basamh Group

Location
Pakistan - Faisalabad
Education
Master's degree, Marketing
Experience
8 years, 11 Months

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Work Experience

Total years of experience :8 years, 11 Months

Key Account Representative at Basamh Group
  • Saudi Arabia
  • May 2015 to August 2015

Key Tasks: Responsible for Key Accounts customer like Danube, to check out availability and visibility onto the shelves, to monitor competitor’s activities in the market, roll out market activities for the customers, look after sales orders and deliveries of the customers, responsible to implement all displays on time.

Territory Manager at Unilever Pakistan Limited
  • United Arab Emirates
  • November 2013 to May 2013

Joined in: Dammam, spent 2.5 years there then transferred to RIYADH from 1st Nov, 2013.
Key Tasks: To explore new food services accounts, to ensure consumption at customers, to check out competitor’s activities,
marketing support for customers.

Sales Representative at Basamh Group
  • Jordan
  • May 2011 to November 2011
In charge at Nestle Pakistan Limited
  • Panama
  • February 2006 to January 2008

Moro Territory, Pakistan.
Department: Channel & Customer Development (C&CD).
Key Tasks: To manage through distributors in his territory with product Portfolio of HPC & Beverages.
To focus on daily & weekly sales with clear aim of meeting the targets in respective categories.
To plan & suggest activities on need basis to counter competitive for a leading edge in the market.
To supervise DSRs work, provide training & guidance for target achievements.
To ensure distributor has sufficient finances/resources to sun the business.
To split quarter targets to Distributors/DSRs as per historical contribution & potential to SKUs, days, weeks & month keeping in view section potential & activity plan.

Sales & Marketing
  • Pakistan
  • December 2004 to February 2006

Key Tasks: To achieve sales targets through distributor’s sales force, sales planning, to explore new business opportunities, to solve market issues (Expires stock, booking/execution etc.), to check out distributor’s claims, daily morning meeting with the distributor’s sales force, to develop assigned territories for getting more business and physical stock taking of warehouse.

Sales Officer at Reckitt Benckiser Pakistan Ltd
  • Pakistan
  • April 2000 to December 2004
Assistant Key Account Manager at Basamh Group
  • Saudi Arabia
  • September 2001 to January 2001

Key Accounts.
Key Tasks: Achieving the monthly and annual sales targets as per the company target policy.
•Putting plans on how to achieve sales targets by customer by category group based on channel share of overall sales targets.
•Achieving the monthly and collection target with no outstanding amounts beyond the agreed periods as per the company collection policy.
•Provide reconciliation reports every 6 months or as per company policy in addition to that annual reconciliation to be submitted on time with correct most up to date figures.
•Executing a full scan to own area to identify area size and potential in terms of customers, with clear customer classification.
•Preparing coverage plan for customers and achieving distribution target by customer. In addition, plan should include visit frequency and JP with objectives to manage and measure effectiveness.
•Coordinating with the merchandising supervisor and unit manager on the merchandiser’s coverage plan and priorities.
•100% implementation of singed contracts with customers regarding physical spaces, display areas, deduction (Rebates, commission rentals).
•Participating in the contract preparation by giving feedback on what worked and what did not, proposing ideas on how to achieve better values vs previous period.
•Develop business with customers in terms of offering new pre-sales products & advantages of existing products.
•Maintain contract with all customers to ensure a high level of client’s satisfaction.
•Coordinate and direct technicians as required to maintain a high level of services to all customers.

INTERNSHIP at Muslim Commercial Bank Limited, at Star Branch Risal
  • United Arab Emirates
  • June 1998 to July 1998
Sales
  • to

Key Tasks: To achieve sales targets through distributors, increasing outlets coverage at retail level, route planning for the distributors, maintaining existing markets (Wholesale & Retail).

Education

Master's degree, Marketing
  • at Institute of Business Administration (IBA)
  • October 2018
High school or equivalent, Marketing
  • at University of SindhGovernment Sachal Sarmast Commerce College
  • January 1999

. (Obtained First Division in

High school or equivalent, Marketing
  • at University of SindhGovernment Muslim Science College
  • January 1997

. (Obtained Second Division, in

Specialties & Skills