Marketing Director
ERA Commercial Egypt
Total years of experience :29 years, 10 Months
Brand:
Responsible for
• Overall 2D (advertising) brand development
• CIM: Developing the Brand Corporate Identity Manual and creating the guidelines for the employees and stakeholders as well as ensuring its correct application across all external and internal communications.
• Brand positioning amongst competition
• Brand strategy: a singular expectation among the targeted audience that will deliver a unique and meaningful benefit
• Brand awareness & consideration levels vs. target
Marketing Communication (Marcom)
• In charge for all aspects of Corporate and tactical advertising
• Proposing a yearly plan and budget for Advertising & Media (print, digital and activations)
• Planning and supervising the execution of the media objectives and strategies (planning and buying) with the appointed agencies mostly utilizing print and digital media in both local and regional markets (when and if needed)
• Overseeing the production of all internal and external communication material
• Briefing the appointed agencies, managing them and ensuring their deliverables as per brief, in due time and cost affectively
• Checking and reporting on competition advertising activities
• Assessing the implementation of the appointed advertising and media agency on a regular basis and proposing different strategic and tactical actions to achieve the communications objectives
PR: “Announcing new project launches and positioning ERA Commercial Egypt the real estate consultancy firm that opens new horizons and creates the best models for the utmost utilization of all investments”
In charge for all aspects of brand development, corporate and tactical advertising, PR, CSR and media activities
•Responsible for overall brand, brand positioning, and brand strategy
•Developing the Brand Corporate Identity Manual (CIM); 2D (Advertising) and 3D (Retail) and creating the guidelines for the employees and stakeholders as well as ensuring it’s correct application across all external and internal communications.
•Planning and directing activities to solicit and maintain funds for special projects and non-profit organizations.
•Overseeing the production of all internal and external communication.
•Assessing the implementation of the vendors on a regular basis and proposing different strategic and tactical actions to achieve the communications objectives.
•Providing recommendations on media properties and opportunities.
•Planning and supervising the execution of the media and PR objectives and strategies with the appointed agencies utilizing broadcast, print and digital media.
•Proposing the media & advertising budget and responsible for working on cost allocation and invoices
•Supervising and managing the Media, Advertising, PR and Internal Communications team members by setting achievable targets and objectives and by assigning clear accountabilities in the design of the working plan. Giving on the job training and identify training needs for the team in order to develop their skills
•Developing 2D and 3D Corporate Identity Manual (CIM) for NBE affluent customers and for Al Ahly Leasing Company (Leasing Company 95% owned by NBE).
Ensure all communication strategy is consistent and reflects the organization’s strategic vision.
•Overall 2D (advertising) and 3D (retail) brand development
•CIM: Developing the Brand Corporate Identity Manual and creating the guidelines for the employees and stakeholders as well as ensuring its correct application across all external and internal communications.
•In charge for all aspects of Corporate and tactical advertising
•Proposing a yearly plan and budget for Advertising & Media (TV, print and digital)
•Planning and supervising the execution of the media objectives and strategies (planning and buying) with the appointed agencies utilizing broadcast, print and digital media in both local and International markets
•Overseeing the production of all internal and external communication material
•Briefing the appointed agencies, managing them and ensuring their deliverables as per brief, in due time and cost affectively
•Checking and reporting on competition advertising activities
•Assessing the implementation of the appointed advertising and media agency on a regular basis and proposing different strategic and tactical actions to achieve the communications objectives
•Manage all press, media relationship in all regions, prepare press conference events and corporate / product press releases
•Prevent and manage any negative PR and regularly develop corporate & new product press releases
•Planning and supervising the execution of the PR objectives and strategies with the appointed agencies utilizing broadcast, print and digital media
•Proposing different strategic and tactical actions to achieve the communications objectives
•Monitoring and reporting on competition PR activities
•Developing and establishing corporate social responsibility role and strategy
Liaising between the Organising Committee and the Marketing Contractor (s) and ensuring that all the provisions of the agreements are met.
•Managing and coordinating the development and implementation of all the Marketing strategies, plans, activities, campaigns and media planning and buying executed by the Contractor(s).
•Managing and supervising the development and implementation of the entire brand, image and look strategies, plans and campaigns executed by the Contractor(s).
•Providing clear and specific directions to the awarded Contractor(s) on the development of unique design for the Logo and Mascot of the Festival.
•Ensuring that the Contractor(s) will deliver all services of the Marketing to all the other Programmes of the Festival within the agreed budget and in a timely manner.
•Liaising and maintaining close cooperation with the Public Relations and Protocol, the Brand, Image and Look, Licensing and Merchandising and the Media Relations Programmes.
•Creating in cooperation with the Organising Committee the marketing guidelines for the stakeholders, sponsors and the contractor(s).
•Controlling in coordination with the Organising Committee of all commercial rights inside and outside venue boundaries.
•Producing analytical reports for advertising and marketing projects.
Head of Advertising & Media, Doha Asian Games Organising Committee (DAGOC
Responsible for all aspects of corporate and tactical advertising (ATL &
Planning and organizing complete advertising campaign, above and below the line for events; approving artwork, following up on production of material, supervising placement of material
• Working closely with in-house art department and advertising agencies and following up on quality and delivery dates of material
•Enhancing tourism in Qatar by building up and ensuring excellent and positive awareness of the state
•Supervising all aspects of production of audio and/or visual commercials, programs and documentaries for regional and international stations and monitoring post production
•Ensuring that all advertising messages and used media do not compromise the image and/ or security of the State.
•Ensure that beliefs and practices are known and respected in all forms of advertisements
Establishing a yearly plan of the promotion force activities and comprehensive promotion cycle and events to provide the force with clear objectives and means.
•Organizing and executing complete events, receptions and re-launches nationwide.
•Ensure optimal territory coverage for all support brands: identifying potential new outlets ensuring regular and seismic coverage by continuously monitoring and updating all journey plans.
•Leading the implementation of promotional activities in order to reach the objectives set in terms of distribution, brand awareness consumer work, branding and advertising in a cost effective manner.
•Building up and ensuring excellent business contacts with key POS's (Point of Sales), LAMP's (Legal Age Meeting Point) in order to create optimal sales conditions towards PM products
•Supervising the partial use of the promotion budget. Ensure that promotional activities and events are cost effective, well administered and within approved budget limits.
•Ensure that PM policies and practices relevant to each function within the company and towards consumers are known and respected by each employee
•Ensure precise timely reporting of all activities achieved in all territories and events. Analyzing results and proposing corrective measures. Checking and reporting on competition activities. Ensure through regular field visits that all activities are conducted in conformity with given guidelines. Monitoring promotional material and premiums stock situation in order to maximize cost effectiveness and use of material
•Supervising and managing the promotional force of approximately 84 members by setting achievable targets and objectives and by assigning clear accountabilities in the design of the working plan. Giving on the job training and identify training needs for the team in order to develop their promotional skills
•Working closely with Brand Management and following up on quality and delivery dates of material
Designing, styling and supervising production of complete collections for three lines; men, women and children
•Selection, ordering and following up on delivery dates of fabrics and accessories
•Providing the production team with cutting orders for each model ensuring maximum in store availability of best selling sizes and to maximize cost effectiveness and use of material
•Placing shop orders and following up on delivery dates
•Organizing fashion shows, choreography, choice of models, fittings and styling
•Visual Merchandising, shop arrangement and window display
•Managing and supervising stores in terms of stock monitoring, staff appearance and store condition
•Designing, following up on production and styling of corporate uniforms
Responsible for
•Overall 2D (advertising) and 3D (retail) brand development
•CIM: Developing the Brand Corporate Identity Manual and creating the guidelines for the employees and stakeholders as well as ensuring its correct application across all external and internal communications.
•Brand positioning within the local and international markets “The Promise”
•Brand strategy: a singular expectation among the targeted audience that will deliver a unique and meaningful benefit
•Brand awareness & consideration levels vs. target
Marketing Communication (Marcom)
•In charge for all aspects of Corporate and tactical advertising
•Proposing a yearly plan and budget for Advertising & Media (TV, print and digital)
•Planning and supervising the execution of the media objectives and strategies (planning and buying) with the appointed agencies utilizing broadcast, print and digital media in both local and International markets
•Overseeing the production of all internal and external communication material
•Briefing the appointed agencies, managing them and ensuring their deliverables as per brief, in due time and cost affectively
•Checking and reporting on competition advertising activities
•Assessing the implementation of the appointed advertising and media agency on a regular basis and proposing different strategic and tactical actions to achieve the communications objectives
PR: “Positioning the organization with all media as the leading brand that supports the economy and the people”
•Manage all press, media relationship in all regions, prepare press conference events and corporate / product press releases
•Prevent and manage any negative PR and regularly develop corporate & new product press releases
•Planning and supervising the execution of the PR objectives and strategies with the appointed agencies utilizing broadcast, print and digital media
•Proposing different strategic and tactical actions to achieve the communications objectives
•Monitoring and reporting on competition PR activities
CSR
•Developing and establishing corporate social responsibility role and strategy
•Planning and directing activities to solicit and maintain funds for special projects and non-profit organizations
in
in
Amma.
(NES).