Vice President
VERTUORA INNOVATIONS (P) LTD
Total years of experience :30 years, 9 Months
• Company registration
• Register under startup companies
• ROC Compliances
• Prepare the business plan
• Recruitment of the team
• Training to the team
• Formulate the policies of the company
• Preparation of presentations
• Preparation of P&L
• Laison with the A.P Govt authorities
• Participation in summits
• Overall to promote the product and meet the sales targets.
Sales & Operation’s - May’14 to 30th Aug’17
• To explore business opportunities in phase 3 & 4 of coastal A.P
• To Handle the entire Sales & Operational duties
• To appoint distributors
• Strategy planning to ensure our foot print in all the area’s
• Prepare business proposals and A.O.P’s and submit to the management
• Monetize the seeded Boxes
• Achieve the Set Goals
• Liaison with BSNL & telecom Vendors for connectivity
• To deliver the business plan
Achievements :
• North Coastal Operations are Live in 49 locations
• Serving 485 LCos
• Spread across 214 Villages
• Seeded 1.6 lakhs STB’s in a period 16 Months
• 100% Billing and Collection
• AR Kept low as below 5%
• 100% MIA’s signed
• 75% SAF signed
• Turned it as Direct SITI Business Point from a JV model
• Kept the SLR below 2 Hours
• As a profit centre head bought the Business towards Zero level from Negative EBITDA
• Implemented Cost Cutting methodologies
• Achieved 75% of the business plan for the FY 16-17
DIGI CABLE NETWORK (INDIA) PVT LTD.,
GM - CATV Operations - July ‘10 - 31st Mar 14
• To oversee entire operations of JV partner’s of coastal A.P
• Reporting to Regional office - Hyderabad
• To Stream line and put the systems in place
• Co ordinate with the broadcasters of pay channels & Placement channels
• Reduce the Broadcaster payouts and increase the placement revenue’s
• Responsible for the entire P & L of the JV companies.
• Plan, Strategize to acquire new MSO’s and expansion in new area’s.
• Submit business plans and Annual operating plan’s ( AOP)
• Assist the Chartered accountant’s to complete the audit’s
• Digital Set Up in both Vizag & Guntur
Achievements :
• DAS license procured in 10 days from date of filing the application
• Dismantled and installed the new DHE within 30 days
• Got the CAS & SMS operational within 15 days of DHE installation
• Got the staging room set up in 10 days
• Procured the set top boxes in record time time of 30 days
• Appointed distributors to fund the JV partner
• Seeded 2.0L boxes till 31st Dec’13
• Acquired 50% of the market share
• To be profit centre head of the region.
• To handle the largest bouquet of 35 channels
• To roll out the ceding of Zee 24 Ghantalu regional news channel
• To increase the regional channel revenue’s at Par with MAATV revenues
• To right size the team to minimum quantity
• To streamline the dealer set up and right size the same.
• Plan strategies in order to increase the sub base as well as revenues.
• To play a key role in balancing the DB and the main affiliates.
• Injection of greater enthusiasm in the Sales & Dealer team to achieve the set tasks & plan.
• Provide guidance to the distributor and local Field staff (LFS) to ensure proper functioning .
• Implementation of assigned marketing initiatives in the assigned region with high emphasis.
• Exploring new opportunities in terms rural penetration and placement of channel .
• Identification of key affiliates, managing and building relationship.
• Monitoring the competition activities.
Significant Achievements:
• Achieved 35% growth revenue over last year.
• Ceded 1000 boxes of Zee 24 Ghantalu
• Increased the revenues of regional channel by 4 folds over last year within12 months period.
• Right sized the team from 35 to 10
• Maintained Zero de- active urban customers
• Revamped the dealer set up & right sized from 14 to 6
• Ensured 100% placement of Zee 24 Ghantalu/ WB/Real in all TRP centre’s
• Built the team confidence
• Set a bench mark in the industry of fullest transparency
• Long pending reconciliations completed of major N/w’s
• In terms of revenue stand # 1 in comparison with National bouquet revenue’s
• 100% signup’s of agreement’s
• Bought down the debtors ageing to less than 60 days
Plan strategies in order to increase the sub base as well as revenues.
• Ensure the distributor maintains and falls as per the policy and system of the company.
• To play a key role in balancing the DB and the main affiliates.
• Injection of greater enthusiasm in the Distributors team to achieve the set tasks & plan.
• Provide guidance to the distributor and local Field staff (LFS) to ensure proper functioning .
• Implementation of assigned marketing initiatives in the assigned region with high emphasis.
• Exploring new opportunities in terms rural penetration and placement of channel .
• Identification of key affiliates, managing and building relationship.
• Monitoring the competition activities.
Significant Achievements:
• Handling independently a sub base of 50K .
• Seeded 157 boxes in the coastal area
• Revenue signed with all the 157 affiliates
• Placement of both channels 100% in all the area’s
• Appointed 4 dealers
• Achieved 100% sub base plan and revenue plan
Job Profile:
• Plan strategies in order to increase the sub base as well as revenues.
• Ensure the distributor maintains and falls as per the policy and system of the company.
• To play a key role in balancing the DB and the main affiliates.
• Injection of greater enthusiasm in the Distributors team to achieve the set tasks & plan.
• Provide guidance to the distributor and local Field staff (LFS) to ensure proper functioning .
• Implementation of assigned marketing initiatives in the assigned region with high emphasis.
• Exploring new opportunities in terms rural penetration and placement of channel .
• Identification of key affiliates, managing and building relationship.
• Monitoring the competition activities.
Significant Achievements:
• Handling independently a sub base of 1.20L which is 3 folds more than the previous year.
• Exceeded the revenue plan and sub base plan for 3 Qtrs. by 112% in 2 DB area’s
• Achieved 90% sub base and revenue plans of Vizag DB area for last 3 Qtrs.
• Achieved the rural affiliates of 100 no’s to take the total # of affiliates to 125 in EG dist.
• 3 out of 2 distributors qualified for the mega bonanza award 07-08
• Exceeded the revenue plan and Sub base plan of 06-07 in Rayalaseema DB area
• Nominated for the best Manager award contest in the 1st year of the assignment.
NEW ERA ENTERTAINMENT NETWORK LIMITED (DISHTV) - TN & Kerala
Responsible for establishing the distribution channel in Tamil Nadu, Kerala, Pondicherry to market the new technology product, DTH (DIRECT-TO-HOME). Appointment of distributors and dealers in all 3 states. Conducting dealer orientation programs. Planning and providing guidance to the dealers during startup phase. Accountable for designing and implementing sales strategies to achieve the primary sales target. In charge of Inventory Planning and Logistics functions.
Significant Achievements:
• Appointed 7 distributors and 240 dealers in the three states of Tamil Nadu, Kerala and Pondicherry.
• Spearheaded the organization of dealer orientation program in all 3 states.
• Achieved primary sales of 20, 000 numbers and installations of 15, 000 numbers.
Started career with Quick calls in Hyderabad in the capacity of Senior Customer Relationship Executive, handling sales activities, demonstrations and presentations. Was also responsible for accessory sales.
Promoted to Senior City Manager in the year 2000 and independently managed all activities of Public Mobile Radio Trunking Services (PMRTS) in South India related to Sales. Overall charge of Chennai Branch between January 2000 and September 2002. Handled Bangalore operations for Q3 and Q4 in the financial year 2002-2003.
Was responsible for handling P&L of 2 branches in Hyderabad and Chennai. Appointed channel partners and DMAs and allocated sales territories. Was in charge of key account management and identification of new segments. Designed technology solutions to meet client requirements and expectations. Handled the marketing function involving the introduction of various pricing packages and conducting segment-wise analysis. Responsible for obtaining TEC approvals. Created and enhanced brand image through media advertising, participation in exhibitions, mailers and telemarketing.
Significant Achievements:
• Appointed 2 DMAs in Chennai, 1 Channel Partner in Bangalore and 1 DMA in Hyderabad.
• Successful in achieving operational breakeven in all 3 cities in South India.
• Played an integral role in developing major accounts like, Call Taxi Segment, GECIS TSG (Transport Solution Group), RMCs, Collectorate-Hyderabad, M&M TSG segment, Eenadu, L&T ECC, etc.
• Consistently exceeded plan for all four quarters of the years 2000, 2001 and 2002 in Chennai and all four quarters of the years 2000 and 2001 in Hyderabad.
• Bagged 50% market share of the Call Taxi Segment in Chennai and received recognition as the Best City in the country for two consecutive years
Headed a team of Sales Executives to manage the sales & marketing functions in the region comprising Andhra Pradesh and Orissa. Handled all major accounts, including Government accounts. Led a team of Technical Engineers to successfully execute installations and handle AMCs. Was responsible for planning and executing presentations / demonstrations and installations. Accountable for generating revenues through AMCs. In charge of appointing dealers in Andhra Pradesh and Orissa.
Significant Achievements:
• Involved in successful techno-commercial negotiations with organizations in the Government Sector, bagging orders from Visakhapatnam Port Trust, Steel Plant, Vizianagaram & East Godavari Collect orate, Hindustan Shipyard, etc.
• Achieved 30% market share in the year 1996.
• Collected the first order from the Government Sector (Vizianagaram Collectorate) for Siemens Key Telephone in Andhra Pradesh circle.
• Selected and recognized as Best Territory Manager for the year
Handled service complaints across the country. Liaised with DOT officials, CDA (Navy)-Mumbai and Visakhapatnam Port Trust.
Significant Achievements:
• Successfully executed installations at major client sites at ITR (Interim Test Range, Balasore, DOT, Darjeeling), Purulia (WB), Jalandhar (Punjab), Gujarat and Rajasthan.
Consultative Sales Program (CSP) I & II by DOOR,
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