PORTFOLIO DIRECTOR
Reed Exhibitions
Total years of experience :12 years, 5 Months
SUMMARY: Maintains full responsibility for assigned business unit, including profitability, product management, budgeting, sales, marketing and operations performance.
o Direct report to the Vice-President
o Budget holder, responsible for overall profitability ratios and growth strategies;
o Responsible for strategic forward planning;
o Develop and execute full strategic sales and marketing plans and programs;
o Directs line managers regarding resource allocation, personnel decisions and business priorities;
o Coordinates product management with R&D, business intelligence, marketing, sales and operation team;
o Lead and provide oversight, day-to-day management and guidance to line managers;
o Plan and direct sales managers to increase retention rate, new customer acquisition and new business;
o Direct marketing plans and regularly review response rates, demographics, and industry best practices;
o Direct integrated marketing strategy/media campaigns through all media channels;
o Define content strategy to drive brand positioning, awareness and recognition;
o Direct PR with partners, government, vendors, associations, CEO/President of A+ accounts and industry leaders;
SUMMARY: Maintains full responsibility for assigned business unit, including profitability, product management, budgeting, sales, marketing and operations performance.
o Direct report to the President
o Board member and budget owner, responsible for overall profitability ratios and growth strategies;
o Responsible for strategic forward planning;
o Develop and execute full strategic sales and marketing plans and programs;
o Directs line managers regarding resource allocation, personnel decisions and business priorities;
o Coordinates product management with R&D, business intelligence, marketing, sales and operation team;
o Lead and provide oversight, day-to-day management and guidance to line managers;
o Plan and direct sales managers to increase retention rate, new customer acquisition and new business;
o Strategic partner to other BUs to drive sales effectiveness, diagnosing gaps and initiatives to improve sales;
o Direct marketing plans and regularly review response rates, demographics, and industry best practices;
o Direct integrated marketing strategy/media campaigns through all media channels;
o Define content strategy to drive brand positioning, awareness and recognition;
o Direct PR with partners, government, vendors, associations, CEO/President of A+ accounts and industry leaders;
o Identify and seize new business opportunities;
o Expand the customer base and increase share of wallet within key accounts;
o Negotiate projects with a broad scope of industries;
o Develop, implement, manage and monitor marketing and sales hiring projects;
o Develop relationships with top HR, marketing and sales executives;