Digital Marketing Specialist
Lovely Professional University
Total years of experience :4 years, 2 Months
• Developing and executing comprehensive social media strategies
• Manage and monitor website
• Operating email marketing campaigns
• Designing social media posts using Adobe Photoshop
• Handling social media paid ads (Facebook and Instagram)
• Editing videos for social media posts using Adobe Premiere Pro
• Optimizes social media content for search engines
• Managing and scheduling social media content across platforms
• Handles negative feedback, PR crises, or customer complaints on social media
• Scheduling Posts using Hootsuite
• Manage and monitor the organizations social media accounts
• Conduct research and utilize tools such as SEM Rush, Keyword Planner, and Ahrefs to identify and target relevant keywords
• Conducted comprehensive competitor analysis to identify strengths, weaknesses, and strategies of key competitors in the industry
• Researched and analyzed competitor websites to uncover their SEO tactics, keyword targeting, and backlink strategies
• Developed insights and recommendations based on competitor analysis to inform and guide SEO strategies and tactics.
• Monitored and tracked competitor activities
• Implement high-volume targeted keywords in on-page and off-page SEO strategies
• Identify technical and non-technical SEO errors on websites
• Enhance organic search results by creating backlinks on Web 2.0 sites
• Proficient in working with platforms such as Wordpress, Wix, Spotify, and OpenCart
• Utilize crawl software tools like Screaming Frog and Ahrefs
• Create content marketing strategy for websites, blogs, and social media platforms to drive quality traffic
• Develop and execute link-building strategies
• Monitor and report on key performance indicators (KPIs) using Google Analytics, SEMrush, and Search Console
• Perform keyword discovery, expansion, and optimization
• Utilize the SEO reporting tool Agency Analytics
• Conduct product listings on Amazon
• Effectively monitored and managed the workload of content writers to ensure timely delivery of high-quality content
• Took charge of handling and monitoring all social media accounts for the organization
• Designed engaging social media posts using Adobe Photoshop to enhance brand visibility and engagement
• Conducted training sessions for team members on effectively utilizing Adobe Photoshop for social media design
• Conducted extensive keyword research to identify compelling keywords for content creation and optimization
• Created engaging and informative content for more than four websites, aligning with brand guidelines and target audience preferences
• Utilized Adobe Acrobat Pro DC to create interactive workbooks, enhancing user engagement and knowledge retention
• Worked on Website Testing (more than 1000 web-pages)
• Improved my content writing skills
• Got training on Google Ads
• Become familiar with SEO optimized content
• Acquired skills to use high volume keywords in content and more.