Sr. Planning Director
TBWA India
Total years of experience :21 years, 6 Months
Account planning for financial and automotive brands like Nissan, Datsun, Standard Chartered Bank,
and IDFC Mutual Fund. These brands are realigning their strategy and working towards creating a local
positioning that can help them create value and compete in their category. Nissan faces a unique
challenge even after being in this market for 10 years. Datsun a totally new brand with clean slate is out
to create its own position and planning to win the heart of progressive India. SCB is a global bank
growing closer to young India. IDFC MF is striving to take a larger share of the growing category
without getting lost in meaningless category conventions. All this and more while working closely with
local and global team of each brand to develop the way forward and drive growth for the brands
Brand Strategy Director -
Network revamped - Redesigning the entire retail network branding and key consumer experience
modelling across India. The revitalized branding added to the fascination that can only be Mercedes-
Benz and resulted in creating world class showrooms at par with competition.
Managed the key financial brand - Financial Technologies Group with the fastest growing exchange
in India - MCX and MCX-SX.
Launched the MCX-SX the leading Currency Futures exchange in India.
FOCUS COMMUNICATION PVT. LTD.
Medium size Creative start up with 40+ employees
Launched Cummins Genset in small segment (125 kVA) all India and within a year it captured 30% of
the market share n India.