Shafiqa Fikree, Head

Shafiqa Fikree

Head

Dubai Bank

Location
United Arab Emirates
Education
Master's degree, Human Resource Management
Experience
10 years, 7 Months

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Work Experience

Total years of experience :10 years, 7 Months

Head at Dubai Bank
  • United Arab Emirates
  • March 2009 to December 2009

As Head of Ladies Banking business segment, involved in defining the Business Objective, Sales Process and Pricing Strategy based on robust Profitability Analysis, Forecasts and Competitor Analysis. Instrumental role in developing product features based on comparative analysis. Set-up and managed the Distribution Process, Concierge Services, Business Operations etc. Handling complete responsibility for staff training, media planning, coordination with IT department to integrate ladies banking into Dubai Bank systems, production of cheque books and ATM Cards the segment.

Select Highlights:
•Lead, manage and monitor the Ladies banking team to enhance the Ladies Banking Customer base and to achieve & exceed the Ladies Banking business & operating plan targets.
•Create value through people development and by providing excellent customer experience and financial value.
•Effectively supervise and motivate the team in the context of competitive and demanding retail market.
•Find opportunities to improve cross sell ratio and recruit new staff to meet and acquire new business to meet and exceed assigned targets.
•Ensure achievement of asset & liabilities sales targets for the Ladies Banking.
•Leverage on existing customer base and look for avenues to tap on new business and sales opportunities.
•Actively participate in social gatherings & proactively create contacts with Ladies Clubs.
•Conduct weekly & monthly meetings with Ladies Banking Staff to monitor Ladies Banking Staff performance
•Direct, coordinate, monitor& review sales & referral activity, analyze resource requirements, monitoring overheads and implementing measures to increase productivity & maximizing income generation through Ladies Banking base.
•Effectively manage the local markets, keeping abreast of competitor activities and manage relationships with High Net Worth Clients.

District Manager at Rak Bank
  • United Arab Emirates
  • November 2004 to October 2008

Spearheaded Five Branches reporting directly to Head of Branches - Sheikh Zayed Branch, Al Quoz Branch, Marina Diamond Branch, Emaar Branch and IBN Battuta Branch.
•Led a group of sixty-four members as direct and indirect reportees.
•Ensured to achieve financials budgeted through branch sales for assets, liabilities, cards and referrals.
•Provided high service quality & training to all the branches staff and maintained customers’ satisfactory rating 90%.
•Controlled and reported strict adherence to all laid down guidelines and procedures operating procedures and credit guidelines.
•Ensured strict compliance with money laundering guidelines and ensured only legitimate funds, to achieve a satisfactory audit rating for my branches.

Relationship Banker at Barclays Capital Bank
  • United Arab Emirates
  • December 2003 to January 2004

Developed the market for potential Private Banking Customers, enhancing relationships with USD 1 million providing financial advice/solutions and provided ongoing service, ensuring customer level profitability
•Expertise in banks investments offering credit, wealth structuring and banking capabilities in order to support the marketing effort.
•Developed business plans to cater to the HNWI in the GCC market.
•Segmented clients’ based on product offering thus enhancing revenue streams in line with business requirement
•Developed strategies for asset allocation through investment product offering thus maximizing returns for client portfolios.
•Enhanced the Market level in 2004 -2005 with about 35, 000 individual clients having networth of over 1 million USD liquid cash.
•Enhanced customer base to cater revenue of USD 500 K and above on yearly basis.
•Successfully introduced Barclays Capital was into the Mena Market to cater into the Arab segment as a main stream bank in the Global arena offering tailor made products to maximize results for the client portfolio.

Manger at Emirates NBD
  • United Arab Emirates
  • January 2004 to January 2004

Direct all operational aspects including distribution operations, customer service, human recourses, administration and sales
•Assess local market conditions and identify current and prospective sales opportunities
•Develop forecasts, financial objectives and business plans
•Meet goals and metrics
•Manage budget and allocate funds appropriately
•Bring out the best of branches personnel by providing training, coaching, development and motivation
•Locate areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities
•Share knowledge with other and headquarters on effective practices, competitive intelligence, business opportunities and needs
• Address customer and employee satisfaction issues promptly
•Adhere to high ethical standards, and comply with all regulations /applicable laws
•Network to improve the presence and reputation of the branch and company
•Stay abreast of competing markets and provide reports on market movement and penetration

Relationship Manager at Van Gogh Preferred Banking
  • United Arab Emirates
  • August 2001 to January 2003

Targeted high net-worth individual (minimum USD 100, 000), offering advisory on Stock buy & sell options on the local market.
•Enhanced relationships with high net-worth clients providing financial advice/solutions and provided ongoing service, ensuring customer level profitability.
•Developed business synergy to enhance customer relationship with other business units within the Bank.
•Segmented clients based on product offering thus enhancing revenue streams in line with business requirement.
•Developed strategies for asset allocation through investment product offering thus maximizing returns for client portfolio’s
•Generated revenues in excess of USD 400 K on YTD basis.
•Introduced 40 NTB customers during the same period with a minimum of USD 100 K balances
•Recognized as the only UAE national Relationship Manager in the Bank under the VGPB banner during the above period.
•Attended in-depth training to develop client portfolio’s for maximum results.

Financial Planning at HSBC Bank Middle Eas
  • United Arab Emirates
  • January 1997 to January 2001

Handled Contract notes & Policy documents, HSBC regular, fidelity regular, inputting in the system on a monthly basis.
•Sent literature to the Financial Planning Manager.
•Monitored systems, correcting discrepancies, if any.
•Valuated statement of all the fund providers and forwarded the same to clients with an update of literature.
•Updated the system by inputting of units and unit prices.
•Reported Statistics for Financial Manager for their commissions
•Provided bid rates for all the fund providers, updated Fact Sheets on a monthly basis and created database.

Education

Master's degree, Human Resource Management
  • at University of Missouri
  • September 2004

Option Trading Seminar on developing deeper knowledge on the Options trade across the globe

High school or equivalent,
  • at Dubai PolytechnicWalthamstowe Sr. High School for Girls
  • January 1984

courses: NEBS Management Certificate (Managing People, Activity Management &Organization, Administration of Information and Managing Resources)

Specialties & Skills

BANKING
BUSINESS PLANS
COMPETITIVE ANALYSIS
CUSTOMER RELATIONS
DATABASE ADMINISTRATION
FINANCIAL
MARKETING

Languages

Arabic
Expert
English
Expert