Visual Merchandising Specialist
Colors Beauty
Total years of experience :6 years, 8 Months
Developed and implemented a cohesive visual merchandising strategy that aligns with brand identity, marketing campaigns, and seasonal trends. Designing and creating engaging in-store displays, window displays and promotional features that attract customer attention and drive sales. Source and manage the procurement of props, fixtures, and visual merchandising materials within budget. Installing and maintaining displays, ensuring a high standard of quality and presentation. Staying up-to-date on current visual merchandising trends and best practices. Collaborate with store management, marketing, and buying teams to achieve merchandising goals. Track and analyze the effectiveness of visual merchandising initiatives.
Overseen the entire visual aesthetic of the production, encompassing sets, props, and, lighting, . Worked closely with directors to develop a unified visual style that supports the narrative. Designed detailed sketches, plans, and models of sets, including furniture, props, and overall layout. Managed a team of set designers, prop masters, and other visual department heads. Created a budget for entire visual designs and ensure it is adhered to. Overseen the construction, dressing, and maintenance of sets throughout production. Manage dthe day-to-day operations of the art department, ensuring deadlines and budgets are met. Maintained clear communication between the art department and other production departments.
Developd and implemented space plans that optimize customer flow, product visibility, and functionality within the retail environment. Stayed up-to-date on interior design trends and materials relevant to the retail industry and visual merchandising. Designed and managed the installation of interior fixtures, furniture, and signage. Oversaw the upkeep of the stores interior environment, ensuring a clean, consistent, and aesthetically pleasing atmosphere. Designed and created seasonal engaging window displays that attract customer attention and drive sales.
Collaborated with internal (marketing, project management) and external (clients) teams to understand campaign goals, target audience, and brand identity. Developed creative concepts for installations, considering factors like space limitations, functionality, budget, and materials. Generated visuals such as sketches, mood boards, and 3D renderings to effectively communicate design ideas. Researched and sourced materials and vendors for installation components, ensuring feasibility and cost-effectiveness. Participated in the creation of technical drawings and specifications for installation fabrication. Overseen the production process, collaboratedwith vendors and fabrication teams to ensure designs are translated accurately. Managed revisions and modifications as needed throughout the design and production process. Provided on-site installation support to ensure the projects smooth delivery.
BFA in Scenography
Short Film Directing