Trade Marketing specialist
adidas Emerging Markets
مجموع سنوات الخبرة :5 years, 3 أشهر
• Provide input into the creation of the seasonal account plan, as well as the overall market plan related to the implementation of the Global Brand Activation strategy.
• Ensure the global toolboxes delivers against the Country's trade marketing needs.
• Inform Omni-Channel line manager on any additional country specific trade marketing needs, obtain approval; create and execute the initiatives in line with brand guidelines.
• Brief Omni-Channel line manager and execute with excellence, the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s.
• Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation and Sales team.
• Ensure all space management solutions are partnered with the best point-of-sale executions with regular updates.
• Prepare the requested report on the implementation of all trade marketing initiatives to the agreed account marketing plan.
• Provide input on global toolkit performance to pursue further improvement with the Omni-Channel line manager.
• In each facet and through all channels, assist in developing and execute consumer activation activity against targeted categories / concepts across all channels and platforms (including CRM & eCom).
• Share the localized go-to-market strategy with channels in sell-in stage and manage executional excellence to maximize sell-out.
• Support the agreed promotional plan that will drive consumer traffic and conversion at the point-of-sale.
• Provide stores with comprehensive campaign plans in alignment with brand strategy.
• Forecast the budget required, based on the agreed pre-season go to market strategy.
• Ensure on-budget activity and management of all documents relates as per internal audit policies.
• Monitor budget expenses and ensure alignment with sales team / finance / line manager.
• Develop the executions based on strategic roll out plans on- time and on-budget
• Implement the roll out plans for all in-store communications through point of sale material and displays on-time and on-budget
• Proactively suggest and implement improvement at POS
• Drive the implementation and planning of POS/in-store for all new stores, renovations/upgrading of existing stores
• Follow through end to end deliverables for POS support via logistics and merchandising to ensure 100% readiness at planned retail intro date
• Day to day management and liaison between trade marketing and own retail
• Ensure that the brand image is visible in all showrooms
• Prepare the requested reports to evaluate campaigns
• Ensure on-budget activity and management of all documents as per internal audit policies
• Responsible for managing invoices procedure and liaising with Finance
• Responsible for preparation of ad-hoc projects and analysis
• Ensure that all ad-hoc projects regarding Trade Marketing meet the required deadlines
• Reporting of all campaign and tasks
• Processing purchase orders
• Booking intercompany transactions onto the system
• Booking Assets in progress entries onto the system
• Booking freight invoices onto the system
• Booking medical & life insurance invoices into the system
• Booking for travel & expense claims onto the system
• Booking for utilities invoices into the system
• Preparing cheques and payment vouchers for utilities payment
• Preparing vendor reconciliation reports in order to process payments to the vendors
• Coordinating with the vendor base
• Booking Etisalat invoices into the system
• Booking for travel airline request into the system
• Booking for interbank transactions into the system
• Getting specific contracts approved by the respective signatories
• Preparing Business Travel Request for employees who go on business travels.
• Preparing Deposit Slips for cheques to be deposited with the bank
• Entering data into the sales commission folder for the respective sales coordinator
• Reconciling the cheques (bank statement with the company's records)
• Reconciling monthly General Ledger (with JV no. and without JV no.)
• Preparing Pivot Table, using lookup, sumif formulas, preparing graphs, forecast charts
• Entering cheque details received for renewal of membership into daily renewals report
• Coordinating with client base
• Preparing receipt voucher
• Reconciling the credit card statements with the company's records
• Amateur forensic accounting
• Calculating quarterly medical insurance amount for staff
• Assisting in the preparation of the Year End Financial Statements for the company
• Reconciling the telephone bills with the approriate SIM card holder
• Reconciling the new customers list with the list of customers for renewal of the company license.
• Responding to the requirements of the parent company
• Finding out the expenses which are related to a particular project.
• Preparing a process flowchart