regional director
Makemytrip
Total des années d'expérience :12 years, 1 Mois
• Responsible of Revenue generation through hotel room night sales on the websites.
• Work closely with Product, Category and Marketing teams to formulate strategies that help in growing top line and effectively implement the same.
• Identify market opportunities to grow topline and Revenue across the region. Work closely with Category and Product teams and unearth such opportunities.
• Research for strategic planning and opportunities of monetization solutions like Free Room Nights, Value Ads, Additional ORCs, in voucher ad placements which are unique to supplier.
• Proactively identify opportunities for process improvement. Work closely with business development management to inspect process quality, highlight bottlenecks and inconsistencies and prioritize opportunities for continuous improvement.
• Drive technology adoption across partner hotels through extensive training and monitoring and conducting events like Star Partners, Road Shows, ACE, etc.
• Consistently monitor and report competition activity in the market.
• Building a revenue management team from scratch and managing monetization optimization and gaps.
• Responsible for the efficient allocation of technology, support, and training resources impacting the business organization.
• Responsible for developing digital monetization plans, leading & developing a team of sales personnel, and reporting monetization performance to management
• Achieved monetization targets by maximizing the revenue generated from existing and developing new advertising clients. Identified newer avenues of monetization like Paid FB Live Shows, Awards, International retreats.
• Proactively prospect, quality, build solutions, negotiate & coordinate servicing of clients.
• Review monetization and achievement gaps periodically and get course corrective actions.
• Increased visibility of the brand & generated advertising revenue by devising innovative methods of capturing the advertiser’s attention using a combination of Print, Internet, and on ground promotions
• Constantly assessed the market potential, explored new ideas for market expansion, and conceptualized & launched new sub-brands targeted at selected segments
Took over a struggling business unit and turned it arund in a short-span of less than a year by growing customer acquisition by 3X+.
• Scripted the biggest turnaround in SBI Cards to revive Delhi region by achieving 249% growth in business volume over previous year.
• Achieved 115% of new accounts target, 175% of premium card target & 303% achievement on insurance cross-sell.
• Conceptualize, create and manage multi-distribution sales models tuned to different cobrand partners.
• Launched a strategy for driving new business that comprised of identifying most profitable, viable segment for the sourcing mix.
• Handling open market channel .
• Provide training and all kind of support to increase Business and productivity.
• Regular visit and guideline to channels / DSA.
• Monitoring MIS and penetration level.
• Monitoring PPD updation as per the bank norms.
• Sourcing of Business by Open market Model Setup.
• Responsible for the achieving the target assigned to the channel .
• Responsible for the recruitment and training of the officers.
• Responsible for running the channels as cost-effective centres within the given COA.
• Evaluation with regional ATL media and implementation.
• Driving BTL Activities through BSMs.
• Measuring Marketing effectiveness on activities, campaigns, initiatives.
• New Branch launch pre-marketing.
• Identifying prospective clients, generating business from the existing clientele.
• Building and maintaining healthy business relations with major corporate and HNI clients, ensuring maximum customer satisfaction by achieving delivery & quality norms.