Assistant Marketing Manager
Harbor Real Estate
مجموع سنوات الخبرة :7 years, 11 أشهر
- Developing, managing & supervising implementation of digital marketing strategies (paid ads, content & social media management and email marketing); measuring success of the campaigns and optimizing them for better performance; ensuring smooth functioning of the department
- Preparing quarterly marketing plans; assisting in managing marketing budget, tracking expenses, and ensuring that campaigns stay within budget constraints
- Executing media buying plans, including purchasing ad space, negotiating contracts, and ensuring ad placement meets the campaign's specifications
- Planning & organizing open houses, property launch events, agent briefing events, corporate conferences and company’s annual event; managing venue & vendors, budgeting, marketing & promotion and on-site/event activities
- Conducting the first round of interview for candidates interviewing for Marketing Department vacancies and finalizing for the next round
- Successfully launched a new development for National Properties (government entity); managed and coordinated launch event, PR activities, outdoor media, branding, digital campaigns, influencer marketing, radio ads, installation of mall kiosk and so on
• Presenting creative work to clients for approval or modification; creating social media calendar (using Hootsuite) & social media reports per month/week to monitor KPIs
• Managing social media paid ad campaigns that meets client's brief and budget
• Monitoring the effectiveness of ad campaigns and optimizing to the same to ensure a high ROI
• Assisting in creating and driving social strategy across online channels such as Facebook, Instagram, LinkedIn, Twitter & more to increase revenue and brand awareness
• Curating engaging content for emails, article & blogs and leveraging SEO best practices and keyword research
Created leads and prospected clients to determine what kinds of properties they are seeking
• Executed meetings with clients on a daily basis and presenting various investment proposals; acting as an
intermediary in negotiations between clients and developers
• Generated lists of properties that are compatible with buyers' needs and financial resources
• Ensured an effective working relationship with developers and clients, and updated the Manager promptly on
any significant issues arising from those contacts
• Successfully generated high revenue for the company by selling a property worth AED 1.3 Mn
Edited, proofread and improved job descriptions; received client’s approval on the same before publishing the
same on the portal
• Mentored 2 mentees; supervised their work and managed any escalations; shared appropriate feedback with
them to enhance quality and productivity of the work
• Recognized as Sales & Marketing SME for development & roll-out of new & updated content for Sales &
Marketing profiles
• Merit of promotion as Senior Executive within 7 months of joining as a result of outstanding performance
Reviewed documents and updated the information into the mainframe systems; identified incomplete/ missing
information on documents and corrected the same
• Coordinated with Sales and Marketing Teams; conducted marketing research, documented the same and
shared the reports with Marketing Department
• Supported sales staff in managing and documenting customer accounts
completed project on Market Development of Textile in India with Focus on Export to USA