Chief Operating Officer
Mezzan Holding Co
Total years of experience :16 years, 6 Months
Executive Profile - Management & Leadership
15+ years of value rich experience demonstrated and proven to deliver results. My diligent and industrious commercial
mindset generates immediate results whilst maintaining sustainable strategy for continued shareholders’ growth.
Understanding the fundamental role of stakeholders and shareholders’ expectations, organizational effectiveness,
operational excellence, internal and external capability development, combined with risk & cost mitigation has been key
in my success to deliver qualitative and quantitative progress and driving corporate profits. Key areas of expertise
include….
* Budgets and Resource Mgmt.
* Production Planning & Control
* Team Management & leadership
* Business Intelligence/Development
* Marketing planning
* People capability development
* Sales capability & drivers
* Pricing and positioning
* Distribution strategies
* Direct operational experience
* Full P&L expertise
* Manufacturing Experience
I was entrusted by the Abu Dhabi Investment (ADIC) Board of Directors through the appointment as
Achieved the highest sales record for the group in
The organization is an extension of the legacy master brand from Kuwait. As I took full
managerial responsibility in the early part of 2014, I quickly worked on upgrading the manufacturing facility to match the
latest applied technologies in the market, in an effort to improve on quality and efficiencies. This gave us an immediate
result that impacted our costs and productive yields. A team of 128 people manages production and manufacturing, also
A leading beverage distribution company that leads with RedBull as a master brand in the UAE. A
team of 288 professionals in various functions such as Sales, Supply Logistics, Human Resource, IT and Finance.
Grew the company’s top line from a AED 50M to AED 350M in 8 years.
2. Middle East Trading: - A fast growing General Trading company that focuses on the distribution of various food and
Beverage items that range from brands such as San Pellegrino, Acqua Panna, Stix, Kettle Cooked and XL Rice. A team of 60
people manags the collection of brands across all channels in the UAE.
Grew the business to profit in 3 years and the Top line from AED 6M to AED 50M in 5 years