Regional Sales Manager. FMCG & Household. GCC
Henkel , Jeyes & Energizer Holding FMCG. With other Multinational Brands
Total des années d'expérience :20 years, 6 Mois
Responsible of Sales and Operations
Handling the aspects of business and Sales, Deliveries, &Operations of the company which Kuwait legal distributors and Agents of FMCG multinational Brands such as :
- Energizer
- Eveready
- Bolo Henkel
- Jeyes UK
- Kiwi
- Banana Boat
- Rubbermaid /Picnic
- Schick shaving
- Edgewell personal care
- Planning the Annual Sales targets , KPIs, IMS, RTM, CRM targets in Kuwait Market
- Providing Arabic/ English training for Salesforce and merchandising team
- Draft and approve all Business agreements and Contracts with Key Account and Co-ops
- Lead negotiations and communications to obtain new Brands and Agencies Distribution contracts, travelling frequently to renew the Agency and Legal Distribution agreements with the FMCG mother companies in UK, Germany and UAE .
- Conduct Marketing researchs and Sales analysis in light with AC Nielsen monthly Brand health reports and the competition activities.
- Provide accurate forecasts of Products and Skus to mother companies and supply chain teams as per Annual IMS plan and market dynamics.
- Maintain Best management and ROI of merchandising planograms and POSM, all types of in store display unites.
Based in Kuwait Reporting directly to EMAL’s (Energizer Middle East & Africa Limited) Gulf Business Manager (Dubai Head Office) I had Ultimate responsibility on all Energizer's business, sales, factory forecast and all legal and operations issues relating to Kuwait and Yemen
- Managing 100+ team members of 2 local distributors in Kuwait and Yemen providing RTM planning, Merchandising and planogram standards, IMS plans.
- Identify and conduct KPIs evaluations to local distributor's salesforce and merchandising teams in parallel with the mother company KPIs and Business plan goals.
- Ensure that Energizer Polices and strategies are implemented and followed in Kuwait.
- Protect Energizer's interests in Kuwait as
the authorized representative and sales manager of Energizer Holding. Inc Sant Luis
- Develop Energizer’s strong partnership with the Legal Distributor in Kuwait MA.SHUIAB & Sons,
- Maintain personal relationships with key accounts top management to build business, Foreseeing sales on yearly, and quarterly and monthly basis.
- Achieve sales targets through direct sales and tenders.
- Lead and manage the supply chains operations with sales and logistics Team, monitoring personal performance, developing and training in co-ordination with Dubai regional office.
- Review and analyze the operating results of the sales activity and recommend required action. As deemed necessary.
- Develops and implements bonus / incentive schemes based on sales achievement as well as on qualitative performance evaluation.
- Plan individual and group sales plans for the team and lead daily, weekly progress toward attainment of the Targets.
Join Energizer EMAL starting as sqales supervisor:
- Achieve Sales targets, monitoring weekly, quarterly and monthly review of Salesmen targets and performance and take needed actions to support Salesforce and achieve targets.
- Build and enhance the customer Business relationship with all KA management and top stakeholders in Kuwait Market.
-Follow-up collection and ensure implementation of credit facilities regulations set by the company.
- Listing of new product introduction and other information pertaining to KA and WS
- Monitor stock level, slow moving stock and take necessary steps to correct the situation. Maintain utmost secrecy regarding company’s policies, confidential information, sales budgets and achievements
Assist the Department Manager in defining the yearly strategic plan for the network and preparing the yearly budgets.
Follow up on daily sales vs monthly/yearly target and take action when necessary.
Attend Managers’ meetings to review the branches performance and provide regular feedback to Departmen
Promotes products and services to customers.
Maximizes sales transactions to achieve and exceed sales targets.
Strives to achieve pre-set sales targets in cash, credit, warranties .
Seeks to improve and enhance level of product knowledge.
Ensuring sales opportunities are constantly converted to sales transactions.
Creating sales invoices and mastering CRM & POS applications.
Supervising the sales team and coaching team members.
Revision and implementation of the company sales targets
Following up company's KPIs and standars
Ensure CRM is well implemented and following team on handling customers relationship
Merit
2 years in campus studies