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Yara Essam Hamza, Design Lead

Yara Essam Hamza

Design Lead·Imdad

United Arab Emirates

High school or equivalent, computer and information sciences

Work experience

Total years of experience: 25 years, 6 months

Design Lead

January 2022 - Present

Imdad

Dubai, United Arab Emirates

January 2022 - Present

Owned creative workfows end-to-end, managing brief intake, prioritization, and delivery.
Delivered diverse design solutions for clients in the Medical industry.
Adaptation and execution across multiple platforms.
Executed creative direction and design concepts, developing artwork for multichannel assets and communicating ideas for
continuous improvement.
Managed multiple workstreams across brands and timelines without quality drop.
Ensured the expected level of creative quality consistently throughout the lifetime of projects, adhering to branding and
asset guidelines.
Designed engaging digital and print assets, including emails, iDetail Aids, websites, brochures, banners, interactive PDFs,
and e-learning modules.
Drove the development of creative assets tailored for omnichannel strategies, focusing on brand consistency and design
best practices.
Managed the end-to-end process of design and production for emails, including HTML programming, using tools like Figma
and Knak.
Company industry:
Medical Hospital

senior motion graphics designer

January 2021 - Present

Coca Cola Egypt

Cairo, Egypt

I found this job using Bayt.com

January 2021 - Present

Company industry:
Industrial Production
Job role:
Design, Creative, and Arts

Multimedia Designer

November 2021 - January 2022

VIVO

Cairo, Egypt

November 2021 - January 2022

Collaborated with marketing teams to develop brand identity, improving brand recognition and market reach through
cohesive visual strategies.
Created and edited high-impact images, videos, and audio content for digital and print media.
Designed and produced various marketing collateral, including brochures, presentations, and social media graphics,
ensuring brand consistency.
Developed interactive e-learning modules, incorporating strong visual communication and storytelling principles.
Continuously refned and improved designs based on feedback received from clients, stakeholders, and users, leading to a
25% increase in user satisfaction.
Led a team of designers in the creation of a comprehensive visual style guide, standardizing brand visuals across all
platforms and reducing design inconsistencies by 50%.
Managed multiple design projects simultaneously while meeting tight deadlines, achieving a 95% on-time delivery rate.
Company industry:
Telecommunications

Employer Branding and Communications Specialist

January 2021 - December 2021

Cocacola Egypt

Cairo, Egypt

January 2021 - December 2021

Collaborated with the marketing team to develop brand identity, enhancing brand recognition through consistent visual
communication..
Created high-impact visual content for marketing campaigns, increasing social media engagement and website trafc.
Crafted email marketing templates that signifcantly increased open and click-through rates, applying knowledge of HTML
programming.
Organized photoshoots for various platforms, liaising with photographers and PR to ensure high-quality visual assets.
Applied strong understanding of design principles, typography, and color theory to enhance visual appeal, resulting in a 40%
boost in audience engagement.
Collaborated with cross-functional teams to ensure consistency of brand and creative vision.
Collaborated with the marketing team to create motion graphics for an ad campaign, generating a 10% higher click-through
rate.
Directed the creation of an animated explainer video, leading to a 30% improvement in customer understanding of the
product.
Company industry:
FMCG

Motion Designer and On-Air Graphic Designer

January 2020 - December 2020

Alghad tv

Cairo, Egypt

January 2020 - December 2020

Developed a comprehensive design system that standardized visual elements and improved design consistency, reducing
revision times.
Collaborated with the marketing team to develop brand identity, enhancing brand recognition through cohesive motion and
graphic design elements.
Operated effectively under pressure, leveraging strong communication and organizational skills to consistently deliver
exceptional motion and graphic design results.
Collaborated with cross-functional teams to understand project requirements and deliver high-quality multimedia assets.
Demonstrated expertise in graphic design, layout, and typography, ensuring adherence to branding standards.
Company industry:
Media Production

senior motion graphic designer

March 2018 - December 2020

Brandmark

Cairo, Egypt

I found this job using Bayt.com

March 2018 - December 2020

Company industry:
Marketing
Job role:
Design, Creative, and Arts

Brandmark Marketing Agency

January 2018 - December 2020

brandmark

Cairo, Egypt

January 2018 - December 2020

Acted as a creative gatekeeper across identity work, campaigns, and product surfaces, ensuring high-quality output and
brand alignment.
Owned and upheld creative standards across group brands and platforms, leading to a consistent and recognizable brand
image.
Managed multiple projects simultaneously at scale, consistently delivering high-quality creative outputs within established
timelines and budgets.
Collaborated closely with marketing, product, and other departments to translate business needs into effective, innovative,
and visually appealing designs, boosting campaign engagement by 50%.
Company industry:
Medical & Healthcare Equipment

Motion Graphic Designer

January 2016 - February 2018

Rotana Channels

Cairo, Egypt

I found this job using Bayt.com

January 2016 - February 2018

Company industry:
Media Production
Job role:
Design, Creative, and Arts

Motion Graphic designer and video editor

January 2001 - January 2016

Rotana channels

Cairo, Egypt

January 2001 - January 2016

Built a strong portfolio that demonstrates a diverse range of design projects, leading to a 25% increase in client acquisition.
Collaborated closely with the marketing and product teams to ensure design aligns with the overall brand strategy, resulting
in a 35% increase in brand consistency.
Continuously refned and improved designs based on feedback received from clients, stakeholders, and users, leading to a
25% increase in user satisfaction.
Applied strong understanding of storytelling, pacing, and timing in visual media, creating compelling narratives that
increased viewer engagement by 30%.
Company industry:
Media Production

Education

El Shorouk Academy

January 2016

January 2016

High school or equivalent, computer and information sciences

Egypt

ENGLISH ARABIC LANGUAGES ZBRUSH MAYA3D AFTEREFFECTS ADOBEPHOTOSHOP ADOBEILLUSTRATOR FINALCUT MSOFFICE

El Shorouk Academy

January 2016

January 2016

Bachelor's degree, computer and information sciences

Egypt

Skills

Maya
Expert
Maya
Expert
Microsoft Word
Expert
Microsoft Word
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Adobe Premiere
Expert
Adobe Premiere
Expert
Adobe After Effects
Expert
Adobe After Effects
Expert
adobe premiere
Expert
adobe premiere
Expert
ADOBE PHOTOSHOP
Expert
ADOBE PHOTOSHOP
Expert
MICROSOFT OFFICE
Expert
MICROSOFT OFFICE
Expert
Adobe illustrator
Expert
Adobe illustrator
Expert
ADOBE AFTEREFFECTS
Expert
ADOBE AFTEREFFECTS
Expert
Maya
Expert
Maya
Expert
Microsoft Word
Expert
Microsoft Word
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Adobe Premiere
Expert
Adobe Premiere
Expert
Adobe After Effects
Expert
Adobe After Effects
Expert
ANIMATIONS
Intermediate
ANIMATIONS
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BROCHURES
Intermediate
BROCHURES
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
COMPUTER VISION
Intermediate
COMPUTER VISION
Intermediate
DETAIL ORIENTED
Intermediate
DETAIL ORIENTED
Intermediate
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
MULTIMEDIA
Intermediate
MULTIMEDIA
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
VIDEO EDITING
Intermediate
VIDEO EDITING
Intermediate

Social profiles

Languages

Arabic

Expert

English

Expert