Deputy Marketing Manager
شركة الراشد
Total years of experience :5 years, 7 Months
Core Responsibilities:
• Developing strategies with both Sales & Marketing to increase overall funnel performance through weekly review meetings.
• Spearheaded the development of E-Commerce website and managed all the company's digital touchpoints.
• Led the organization in introducing and implementing digital marketing as an efficient source of lead generation to capture new sales.
• Full accountability for the management of the company’s digital channels
• Forecasting all brands' digital budgets and overseeing its expenditure across all channels
(display ads, social media, database management).
• Led the production of localized content for social media and advertisement purposes.
• Lead, supervise, and motivated members of the digital marketing team
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touchpoints
Major Achievements:
• Awarded (Most Creative) in digital innovation.
• Successfully led the organization to implement the principle of funnel marketing and lead
nurturing to increase funnel performance.
• Contributed successfully to the launch of the company projects: Goodyear Moblie Sale-2019,
TireEx-2020, LubeEx and BateEx-2022.
• Increased lead-to-sales conversion ratio of Marketing Acquisition Channels (Digital) to meet
organization objectives.
Core Responsibilities:
• Plan and execute all digital marketing, including marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.
Core Responsibilities:
• Overseeing and assessing customer service staff activities, and providing them with regular performance-related feedback.
• Strategizing and monitoring the daily activities of customer service operations.
• Assisting customer service staff with duties where required.
• Training staff in areas of customer service and company policies.
• Investigating and solving customer service complaints.
• Assisting with the development and implementation of service policies, and explaining these to staff and customers.
• Maintaining documentation pertaining to customer service department activities.
• Performing additional duties where needed.
• Collaborates with Sales Manager to establish sales goals and develop scripts for use by the telemarketing
team.
• Monitors and reviews phone calls to ensure quality service and compliance with applicable policies and
best practices.
• Measures team performance; communicates goals and quotas to team, and encourages and motivates
telemarketers as they work toward reaching their goals and quotas.
• Prepares and presents weekly and monthly sales reports to the Director of Marketing and Sales.
• Identify and assess customers’ needs to achieve satisfaction
• Build sustainable relationships and trust with the customer
• Provide accurate, valid, and complete information by using the right methods/tools
• Handle customer complaints, provide appropriate solutions and alternatives within the time limits;
follow up to ensure resolution
• Responding to customers’ queries via social media • Reviewing social media campaigns
• Managing the company’s social media visibility
• Social Media Listening