Director of Marketing & Customer Relation
Jeddah Development and Urban Regeneration Company
Total years of experience :18 years, 4 Months
Managing all Marketing, Corporate Communication, Customer relations activities. oversees company promotion and advertising to drive sales and build brand awareness. bringing brand Values to life by improving storytelling ability. Developing the Marketing Strategy in line with objectives. Manage events participation. Reach financial Targets. Managing budget. working with vendors and creative agencies.
Achievements:
Marketing:
-Develop a marketing plan to expand investors database and brand awareness.
-Successfully Led prequalification process for potential ventures in the company portfolio. Starting from creating the database and MarCom action, ending with submitting the qualifying documents.
Sales & Commercial:
-Implemented from scratch the events and exhibition unit under the name of "Ramziat Jeddah" program.
- planning and execution Friday market zone event tender. (In progress)
-The accomplishment of leasing all lands to the factories at Jeddah concrete centralized area. plan and execute a Customer Journey ending with the rental collection. (In delivery phase)
-Support the Developing of Jeddah Municipality Marina. Created the relaunch plan under the company.
-Improve efficiency and reduce cost by creating a digital customer care center. (CSR)
Communication & Branding:
-Board approval of the new corporate identity, through Branded House Architecture. Also, the co-brands of projects held by the company to build awareness throw a unified brand visual image.
- Launch the new Identity (corporate guidelines, templates, social media, signboard).
-Lead and manage the company's participation in the Municipal Investment Forum (FURUS) through an innovative design that has been well received Due to its creative idea.
Direct the Public Relations activities within the company. Plan and manage external communications programs/campaigns. Ensure communication strategy is consistent and reflects the organization’s strategic plan. Devise and improve operational policies and procedures. Organizing company events and participation to promote the Brand. Advocate on behalf of the company with external stakeholders and the media across all channels
Achievements:
• Successfully prepared negotiated and signed MOU with the Ministry of Housing to accredit JDURC as housing provider for Ministry beneficiaries.
• Implementing GED strategy (growth, Efficiency, Differentiation) 3 years plan to leverage the current standing of the Brand and improve overall communications.
• Successfully reduced the cost of regular ads from 1.2 million to less than 400 thousand per annum.
• New Board of Directors members prepare the process. by providing the articles of association, work regulations, annual report, and financial position report of the company.
• 300% Conversation reach on social campaigns. (Jeddah in the Heart - To know Jeddah).
• Led participation in conferences and exhibitions (Cityscape, Big 5, Restatex, Jeddah Economic Forum, Souq okaz).
Responsible of all aspects management for the Marketing & sales Department. Actively monitored key performance metrics of sales team, identified challenges, and created new solutions applying proven problem-solving techniques. Inspired team performance daily using proven behavioral-based coaching, motivation, and management methodologies. Ensure smooth process for creating advertising, guiding the stakeholders (internal & external) on the Briefing process, and follow-ups.
Achievements:
• 530 apartments sold in Salman bay affordable Housing project under WAFI MOH (+200m value).
• Led sales team to exceed targets by 132% in second year.
• Recognized for superior performance in sale as a two-time “Ideal Employees” Award.
• JDURC new corporate identity (BRAND) round one.
• Appointing external global firm for company marketing strategy.
• Build marketing and sales management from scratch including job description and tasks
• Simplified workflow and reduced costs on advertisement.
• Increase the sales of the area by 25%.
• Manage sales team staff (+120 male & female).
• Expanded centers from 15 to 22 centers in the western region.
• Agreement with group of industrial firms to use service of ANB (+100k staff).
• Effectively managed to 7 new product from startup to capitalize it.
Expanded Tele Money centers from 03 to 15 centers in the Western Region.
* Exceed sales for five Tele Money centers to 200% of target.