Senior Digital Marketing Manager
Cheil WorldWide
مجموع سنوات الخبرة :5 years, 9 أشهر
Responsibilities:
• Brand consulting, 360 marketing campaigns launching, consulting and monitoring
• Team leader (11 employees): 3 SMM managers, 2 SMM Analyst, 2 Designers, 2 Copywriters, 2 PR managers
• Deputy of Digital Team Director
• Major client’s digital campaign maintenance & support
• Development of proposals on digital for new clients
• Briefing of designers, copywriters, developers and analytics on the basis of client requests
• Full cycle digital campaigns management + collaboration with 360, PR, Creative, BTL, ATL, Strategy, etc.
• Social Media lead (7 major client’s highest priority social channels) - strategy, analysis, content support/production:
2 Facebook groups (300K+ and 100K+ fans), Instagram (80K+ Fans), VK (80K+ fans), Twitter (85K+ fans), Youtube (up to 300k views), Yvision (local blog platform)
• Digital paid media budget control (SEO, Social Media Paid Ads - growth & engagement, content production,
• Content briefing, development & implementation: creative concepts, digital strategy, brand loyalty enhancement programs, contests, brand awareness campaigns, BTL support campaigns, integrated campaigns
• Targeting, A/B testing, ad performance control, ad placement, paid social media tools performance adjustment - making it cheap and worthy, email marketing, digital related brand researches, online consumer behavior researches
• Real-time monitoring of Social Media Data & Analysis: ad/post/campaign/promo/website performance (CTR, ER, etc.)
• Instruct SMM managers, track progress and provide motivation to meet/exceed corporate expectations
• Adapt and implement Global Samsung campaigns (TC, Corporate Electronics).
• BTL, PR events support, collaboration with local Trend Setters, PR activities support
• Comment response, Voice-of-Consumer analysis and monitoring/reporting of local market competitors and CIS offices.
• Building of strong SEO/SEM/PPC/PPA algorithms, testing and real-time analysis & update.
Achievements:
• Developed a successful strategy for new major clients on which basis they signed contract with the company
• Evaluation grade: E (exceed expectations)
• Reached #1 Facebook brand page in the country by SocialBakers during 1 year - from 10K to 200K+ local fans (Samsung Mobile Kazakhstan)
• Reached #1 growth rate in the country by SocialBakers during 1 year - up to 1.4K fans/day (Samsung Mobile Kazakhstan)
• Reached #7 Facebook brand page in the country by SocialBakers during 1 year - from 20K to 65K+ fans by SocialBakers (Samsung Kazakhstan)
• Team performance: 85 unique posts/week (av. 21/network), 8 PR publications/month, 100% comments response, av. 1 hour time (only working hours counted), up to 3k comments/month
• Reached #1 of all brand pages in most of SNS channels among competitors on the local market and CIS by growth, number of fans and ER
• 100% monthly KPI by LeoBurnett’s and Global Samsung’s evaluating systems (up to 230% of monthly KPI)
• Reduced paid ad costs by 10-80% using A/B testing, researches and open source surveys (SocialMediaExaminer, SimplyMeasured, etc)
• Involved my own system of team progress monitoring by implementing of Trello, GetPlan and Slack - reached x2, 86 more general team performance (evaluated by department evaluation system)
Creative achievements:
• 24 Samsung accounts around the world (including MENA) used Social Media Team’s content
• Reached 1 mln views by target audience per 1 month
• Reached ~90% of organic engagement with target audience coverage of >300K in 22 posts / year
• Increased the level of consumer presence up to 185% during a year (implementing of global strategies)
• Received verification on 90% of official pages by Facebook, Twitter & Google
Clients: FMCG (Metro), Food Service (Hardees)
Responsibilities:
• Content production
• Introducing of the brand to the audience
• Comment response
• Social Media analytics and monitoring
• Content briefing
• Strategy development
• Social Media pages growth and engagement improvement
• Meet/Exceed KPI
Achievements:
• Performed a growth on a low budget campaigns
• Developed new strategies of growth on a CIS market
• Implemented & maintained 360-degree campaigns
• Reduced costs on VK (biggest CIS social network) paid ads by 38% during 3 months
• Developed a loyal audience and strong appearance on the online market and social networks
• Grew the group from 1K to 5K of fans (~80% - Target audience) during 2 months, low budget applied
• Campaign performance: av. 2 promo campaigns/month
. Clients from: Russia, US, Kazakhstan
Period: January 2012 - January 2017
Clients: FMCG, Marketing agencies, Advertising Agencies, Creative Agencies, Car brands, Restaurants & Cafes, etc.
• Digital Strategy building
• Industry analysis
• Content production
• Long-term digital campaign maintenance
• SEM, SEO, Contextual Ad, SMM, blog setting & posting
• Sales-boosting, loyalty campaigns development & support
• UX interface building (software, web sites, programmatic/SEM/SMM ad sequential strategies)
• Etc.