Brand & Consumer Marketing
AKZONOBEL MIDDLE EAST
Total years of experience :11 years, 6 Months
-To develop, recommend and lead the execution of local marketing plans for assigned Brands and manage the effective deployment of the marketing budget
-To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans
-Planning & launching New Products for Decorative Paint category based on feasibility studies across the region
-In close co-operation with the Sales function, identify trade needs / opportunities, developing brand & trade promotions for assigned brands
Key Projects
- Launch and rollout of New Flourish identity for Sadolin brand of Decorative Paint in Oman (2013)
- Launch of Sadolin Velvet Touch range (7 new products) of Special Decorative Paints in Oman (2014)