Puneet Singh

Led enterprise-wide business analysis activities for multiple technology transformation programs.
Facilitated stakeholder workshops involving government agencies, NGOs, corporate sponsors, academic institutions, and technology teams.
Re-engineered business operating models by transforming existing As-Is processes into scalable To-Be frameworks.
Defined business requirements, product vision, user journeys, and implementation roadmaps for multiple AI-driven solutions.
Functioned as Product Owner across cross-functional delivery teams.
Developed strategic business cases resulting in approval of multiple digital transformation initiatives.
Established governance frameworks, KPI dashboards, and portfolio reporting mechanisms.
Created product backlogs comprising 500+ user stories aligned to business objectives.
AI-Enabled Soil Fertility & Agriculture Intelligence Platform
Led end-to-end business analysis and product strategy.
Defined farmer personas, user journeys, business workflows, and adoption models.
Created product roadmap leading to reduction of manual analysis efforts by 40%.

Delegational Transformation Program
Redesigned organizational business model from fragmented legacy processes to integrated digital operations.
Created future-state operating framework and governance model.
Improved decision-making turnaround by 35%.
Achievements:
Improved operational efficiency by 30%.
Reduced process cycle time by 35%.
Delivered strategic transformation initiatives worth ₹10+ Cr portfolio value.
Established governance mechanisms improving project visibility by 50%.

Digital transformation across AgriTech, Energy & Social Impact — ₹10 Cr+ portfolio as Product Owner, Lead BA, and Programme Governance
Lead.
Programme Governance & Project Management
• Established governance frameworks, RAID logs, KPI dashboards, and portfolio reporting — +50% Board-level visibility; structured
business cases securing ₹10 Cr+ approval across government, NGO, and corporate partners
• Led full Agile delivery as Product Owner across 4 concurrent programmes — sprint planning, backlog prioritisation, and release
roadmaps for cross-functional teams of 30+
Business Analysis & Stakeholder Management
• Facilitated JAD/JAT workshops aligning 40+ stakeholders (government, NGOs, corporates, academia, tech) across 4 organisation types;
produced 500+ user stories, BRDs, FRDs, PRDs, API specs, and RTMs
• Re-engineered 34+ business operating models (As-Is → To-Be); produced BPMN 2.0 diagrams, SIPOC maps, swimlane flows, and UML
artefacts meeting regulatory compliance standards
Key Programme — AI AgriTech Platform
• Defined 6 farmer personas, AI inference API specs, and multi-channel delivery architecture (Govt lab API → NGO field app → Corporate
dashboard → Farmer SMS/IVR) — −40% manual effort, 3-week → 4-day lab turnaround
Key Outcomes: 30% operational efficiency | 35% reduction in cycle times | 50% project visibility improvement | ₹10 Cr+ portfolio
Product Owner and Lead BA for NEST — an AI-powered LXP targeting Fortune 500 L&D teams across India and GCC (Arabic multilingual).
Contributed directly to 110% ARR growth.
Product Ownership & Agile
• Managed 400+ user stories across 18 Agile sprints; owned entire Scrum lifecycle for a 14-developer cross-city team. Defined AI
recommendation engine: competency gap → adaptive content pathway
• Designed GCC-ready Arabic/English/Hindi multilingual workflow architecture enabling UAE and Saudi Arabia market entry
Business Analysis & GTM
• Ran 8 C-suite discovery workshops (CHROs, L&D Heads) — 200+ pain points → 23 product requirements. Produced 40+ BPMN 2.0
models, full UML suite, and Power BI adoption dashboards
• Defined and executed B2B GTM strategy — positioning vs. Cornerstone and SAP, enterprise sales playbook, competitive differentiation,
and revenue attribution model for investor reporting
Key Outcomes: 110% ARR growth | −40% onboarding effort | +45% engagement | −60% manual admin dependency

• Founded registered training company delivering BA, PM & Digital Transformation programmes for individuals, institutions, and
corporates; designed curriculum, B2B/B2G sales strategy, and LMS architecture from zero Pursuing NSDC empanelment (DDUGKY/PMKVY) — demonstrates P&L ownership, GTM execution, and entrepreneurial leadership
transferable to UAE startup and consulting environments

Served as Product Owner and Lead Business Analyst for multiple AI-powered learning and talent transformation platforms.
Conducted stakeholder discovery workshops involving CHROs, L&D Heads, Business Leaders, Trainers, and Corporate Clients.
Facilitated JAD/JAT sessions to capture business requirements and validate proposed solutions.
Created and maintained:
BRDs, FRDs, Product Requirement Documents (PRDs), User Stories, Product Backlogs, Acceptance Criteria, Developed As-Is and To-Be
Business Process Models for learning delivery and training operations.
Designed UML artifacts including:
Use Case Diagrams, Activity Diagrams, Sequence Diagrams, Swimlane Process Flows
Managed Agile delivery using Scrum methodology.
Prioritized product backlogs using MoSCoW and RICE frameworks.
Created KPI dashboards using Power BI to track adoption, learner engagement, completion rates, and training effectiveness.
NEST (Next-Gen AI Empowered Strategic Training Platform)
Business Analysis Deliverables
Created 40+ detailed process models. Defined end-to-end learner journeys. Designed competency mapping framework. Developed multilingual
learning workflows.
Defined recommendation engine requirements.
Product Ownership
Managed 400+ user stories. Conducted sprint planning and sprint reviews. Led backlog grooming sessions. Established release roadmap.

Acted as Product Owner for customer acquisition and growth products.
Collaborated with Marketing, Technology, Sales, Analytics, and Customer Success teams.
Conducted market research, VOC studies, and customer journey assessments.
Managed Agile product development lifecycle.
Product Management Activities:
Defined GTM strategies., Created product roadmaps., Prioritized feature backlog, Defined product KPIs.
Customer Lifecycle Automation Platform
Defined user journeys across awareness, acquisition, activation, retention, and advocacy stages.Created process maps and automation
workflows.
Marketing Intelligence Dashboard
Gathered requirements, Designed KPI hierarchy and business reporting model.
Implemented Power BI dashboards.

• Designed customer lifecycle automation platform across 7 siloed systems — AARRR journey maps, 340+ user stories, REST API
integration specs, and Power BI Marketing Intelligence Dashboard enabling CFO-level revenue attribution
• Defined and executed GTM strategy for new product lines: ICP targeting, sales playbook, channel strategy, and competitive positioning
— directly improved revenue conversion metrics
• Led 12 C-suite stakeholder workshops (CFO, CMO, CTO, Sales Head) to align product roadmap with commercial objectives and investor
grade reporting requirements
Key Outcomes: −25% sales cycle | +18% lead conversion | +22% campaign ROI | +30% customer engagement

Conducted requirement gathering workshops with students, mentors, placement teams, and leadership.
Conducted customer journey analysis. Created data-driven recommendations for platform enhancements.
Business Analysis Deliverables: Learner Enrollment Process Models, Placement Readiness Framework, Student Lifecycle Maps. Mentor
Engagement Workflow. Escalation Management Models
Executed multi-step engagement campaigns including webinars, content programs.
Managed campaign timelines and coordination between marketing and customer success teams.
Tracked engagement metrics and implemented improvements based on performance data.

• Mapped 14-stage learner lifecycle; identified 3 structural churn triggers and designed Placement Readiness Framework (milestone
gated competency model) and automated mentor engagement workflow
• Executed 6 multi-channel GTM campaigns (webinars, in-product nudges, CS outreach) with full attribution tracking; drove measurable
NPS, engagement, and retention improvements
Key Outcomes: NPS +18pts | Engagement +22% | Retention +15% | Support escalations −20%

Managed complete SDLC lifecycle.
Coordinated Product, Technology, QA, Compliance, Marketing, and Business teams.
Defined project governance structures. Managed risks, dependencies, budgets, and timelines., Facilitated requirement workshops and sprint
ceremonies Project Management Activities, Sprint Planning Sprint Reviews, Sprint Retrospectives, Daily Scrum Governance Release Planning,
Resource Planning RAID Management
Healthcare eCommerce Platform
Led platform modernization initiative.
Managed multiple Scrum teams.
Coordinated release schedules.

• Managed full SDLC for healthcare eCommerce platform modernisation — 4 Scrum squads across Product, Tech, QA, Compliance,
Marketing, and Business. Defined governance, RAID log, release calendar, and stakeholder reporting
• Implemented structured change management — accelerated release cadence from quarterly to monthly, eliminated regression
induced delivery stoppages
Key Outcomes: −30% project rework | +35% release predictability | −25% delivery delays | +20% stakeholder satisfaction

Designed future-state business operating models. Created business architecture documentation. Facilitated JAD/JAT sessions, SIPOC
Diagrams, Value Stream Maps, Use Case Diagrams, Activity Diagrams, Sequence Diagrams, Process Governance Frameworks

• Designed future-state operating models for Pharma Salesforce Transformation (200+ reps) — SIPOC, VSMs, 28 UML diagrams, KPI
governance framework via JAD/JAT sessions with 12 stakeholders
Key Outcomes: 98% data accuracy | −18% stock shortages | +30% reporting compliance | +35% sales visibility