Sales Manager
VIVA ENTERTAINMENT
Total years of experience :33 years, 10 Months
Leading a team of 04 Key Account Managers, 06 Sales Executives and 02 sales coordinators for contributing annual sales of 60 Million. Reporting directly to the Managing Director of the company.
Overseeing direct sales, business development, new product releases, key account management, customer relationship development, contract negotiations and order fulfillment.
Providing cross functional team training, coaching and mentoring.
Designing & implementing sales and collection plans as per the company targets. Responsible for the growth in the region
Responsible for generating a business of 60 Million annually from UAE region with a team of 04 Key Account Managers, 06 sales executives and 02 sales coordinators.
Since Dec '03: Viva Entertainment FZCO, UAE
Sole Home Video distribution licensee for major Hollywood studios-Warner Bros, Universal, Paramount & BBC across Middle East.
- Joined as Assistant Sales Manager and promoted to Sales Manager in 2007 in a leading Home entertainment distribution Company in the Middle East with an annual turnover exceeding AED 150 Million and a team of 300 employees. Promoted in 2010 as a Branch Manager to handle Qatar branch operations. Currently working as a Sales Manager handling sales for UAE operation, based in Dubai.
Accountabilities: • Leading a team of 04 Key Account Managers, 2 Account Managers and 6 Sales Executives for contributing annual sales of 60 Million. Reporting directly to the Managing Director of the company.
• Overseeing direct sales, business development, new product releases, key account management, customer relationship development, contract negotiations and order fulfillment.
• Providing cross functional team training, coaching and mentoring.
• Designing & implementing sales and collection plans as per the company targets. Responsible for the growth in the region.
Currently handling UAE operations & responsible for the profitability & growth of the branch.
Adjudged as the best Branch Manager in the Company by giving a record growth of 23% in 10 months.
• Organised product promotions on the release of all A+ movies at Ski Dubai, Children fashion shows & painting shows and radio contests.
• Adjudged as the Best Sales Manager in sales & product knowledge in entire GCC.
Mar '00 - Oct '03: Philips India Ltd. as Territory Manager - Gujarat
Accountabilities: • Recruiting & leading top producing sales team for managing sales & marketing of Philips Consumer Electronics (T.V / Hi-Fi Audio) in Gujarat with annual sales of INR 65 Crores.
• Ensuring profitable delivery of work through effective business / department relationships and processes (creative, media, ad-sales, events and promotions.
• Attained significant break-through in Gujarat market for Plasma TV / HD TVs.
• Awarded excellence for "Product & Policy" Test conducted at All India Sales Meet 2002' at Philips / Mumbai.
• Managed a dealer network of 250 dealers and 4 distributors in Gujarat with payment against delivery terms; increased sales by 35% from 4 Crores to 5.4 Crores through a team of 25 employees.
• Developed a new dealer network in the remote rural mkt of Gujarat interior & operated van route operations with service depots with special distributors.
• Successfully negotiated corporate deals with ONGC / Kribcco and Reliance industries.
Sept '98 - Mar '00: Baron International Ltd. as Sales Manager - Gujarat
Accountabilities: • Leading a team of 11 Distributors, 4 Territory Managers and 10 Executives for managing branch sales operations in Gujarat generating a business of 100+ Crores in Gujarat market.
• Reviewing branch budget, identifying areas of excess expenditure and forming cost control practices.
• Streamlined credit policy / operating profit for region / sales mix.
• Successfully initiated 'Service-After-Sale' for sales executives and implementing discount policies to provide recourse for customers.
• Effectively initiated and implemented the concept of 'Aiwa- Shoppe' in Gujarat.
• Actively involved in leading the brand to penetrate and capturing 70% market share in Audios & Hi-Fis.
• Planned advertising campaigns with print & radio media.
PREVIOUS ASSIGNMENTS
Indian Express (Group of Publications), Ahmedabad Senior Marketing Officer Aug '96 - Aug '98