Media Planner
GroupM
Total years of experience :4 years, 1 Months
Responsible for corporate clients with diverse niche i.e. Shan Foods International and British American Tobacco. Strategizing their launches, executions & reporting. One of the recent achievements was launching a British American Tobacco product over 24+ digital spaces considering the ban of advertisement on Nicotine based products over mainstream digital platforms like Meta, Google & Tiktok. The platforms activated were Publishers (Display & Outstream), OTT platforms, QR based Discount apps, Q-commerce, Gaming, Music & Streaming Apps.
I was exposed to several platforms for omni channel campaigns: working on clients such as Mothercare (Performance + Brand Marketing), Emaar (Performance Marketing), Unilever Corp.(Brand Marketing), Coach KSA (Performance Marketing), Menbur KSA (Full Funnel Marketing), Rosa Clara KSA (Full Funnel Marketing). Alongside scaling up the business & innovating the marketing processes for existing clients; I was also part of the team who was responsible for pitching the new clients for Media services.
In initial days at East River Digital, I was working on reporting and campaign analysis over the Mondelez International Portfolio (Oreo, Prince, Tuc, Candi, Gala, Wheatable) and also did Audience profiling for CBL and other brands including Butterfly & Biolabs. The major focus was developing the structures of Reports, Pitches & Media plans as per the clients’ feedback.
I was responsible for building relationship with different Clients and vendors to avoid conflicts with company policies.