Marketing and Communications Manager
DataFlow Group
Total years of experience :12 years, 0 Months
Dataflow Group
A leading provider of specialised Primary Source Verification, background screening and immigration compliance solutions. Headquartered in Dubai, with regional and global reach in India, Philippines, UAE, KSA and Jordan.
•Programme Leadership/Project Management across international and multicultural markets
•Contribute to the global marketing plan and overall business development strategy
•Manage the Group’s portfolio of events and sponsorships of global conferences, forums and exhibitions taking place across Europe, APAC region and the United Kingdom
•Strategic planning, evaluation, budgeting and actioning of more than 8 international exhibitions in one year
•Oversee the strategic allocation, exhibtion setup, corporate branding, target messaging, production and the logistical solutions of different projects
•Developed and implemented lead generation campaigns resulted in locking down more than 500 marketing qualified leads
•Negotiate and close out sponsorship packages and deals
•Worki closely with management and business units to identify MarComms’ opportunities
•Promote and build the reputation and business interests of the organization
•Create and update marketing collaterals, flyers, fact sheets, case studies, white papers, web content, newsletters, and BTL materials
•Run industry driven researches, create inforgraphics, corporate videos, email campaigns and bespoke E-shots
•Seek potential thought leadership opportunities, media mentions and CEO interviews
•Liaise with content and digital managers for targeted mass communication campaigns
•Conduct customer satisfaction surveys, feedback forms and outcomes reports for governmental and private organizations
•Liaise with managers across countries to ensure the communication strategy is consistent cross borders
•Oversee the company monthly newsletter content, corporate news and announcements for internal dissemination
•Handle the Group’s online presence across different social media channels
Polaris Public Relations - member of the international WPP plc Company and part of MENCOM Group
Managing key client accounts; LG Electronics Levant and CTA (Toyota & Lexus) along with other project-base clients:
•Assist in planning, developing and implementing PR strategies
•Organize events including press conferences, media round-tables and press tours
•Foster community relations by adopting corporate social responsibility initiatives
•Content creation, translation, proof-reading and dispatching of press releases, product reviews, CEO interviews alongside pushing for radio mentions
•Supervising the production of publicity brochures, handouts, direct mail leaflets, photographs, and multimedia programmes
•Collating and analyzing media coverage across the MENA supported with comprehnsive coverage report
•Ceasless communication with media publishers, stakeholders and suppliers to ensure sustainable delivery of brand key messages
•Responsible for client billing, activity reports and other client administrative duties
•Prepare result oriented corporate communications presentations
•Prepare monthly coverage & value reports to secure meeting allocated monthly target
Identify prevailing market programmes of products and services and compare them with the bank's plans in terms of price rates, competitiveness and value proposition delivered
•Provide solutions to weak points and propose improvement structure and development plans
•Execute cross and up-selling campaigns to ensure the provision of all products and services in line with marketplace needs
•Leverage the clients’ top of mind awareness about new service offerings by conducting in-house tele-marketing campaigns
•Provide call center of new revenue generating campaigns with appropriate execution plans
•Field visits to other banks’ branches to evaluate the level of services rendered in comparison to the bank’s processes
•Conduct competitive analysis projects to gauge customer satisfaction (current and potential) by assessing the bank's programmes and provide recommendations for enhancements
•Analyze collated information about key rivals statuses and economic situation from various sources to provide sufficient and accurate reference points for decision-makers
Managing the production of marketing materials, including service profile, leaflets, posters, flyers
•Assited in creating brand guidelines to be implemented across all offices
•Assessing market trends to maintain a competitive edge within the market
•Seek valuable advertising opportunities and marketing exposure
•Maintain commercial relations with shipping line companies for punctual delivery of shipments
•Planning and scheduling the delivery of goods and cargoes
•Follow up on consignments from partnered vendors and coordinate with clearing agents for handling, storage and delivery of goods
•Support clients with clearance procedures and customs claims