Assistant Manager - Consumer Products
Citibank
Total years of experience :14 years, 0 Months
• Successfully piloted the new activations model in the region, with responsibilities including on-ground activations, promotional campaign design, venue selection and post-event activity revisions based on internal data analysis and market intelligence. Achieved 30% increase in team productivity, leading to a scale up of this model throughout UAE
• Collaborated with the product team sharing consumer insights, market feedback and competitive intelligence, and recommended actions to respond timely to challenges
• External agencies coordination (digital, creative, media planning, research, BTL, outdoor)
• Extensive internal coordination with sales, product and marketing team
• Worked directly with the Head of Sales in monthly sales review process, providing regional sales analytics and insights along with recommended actions
• Coached the team to adapt the sales automation process, switching to computerized application forms; becoming the fastest team to transition, accomplishing 100% migration in a period of six weeks
• Proactively identified and pursued new business development opportunities resulting in increased business revenues - Avg. AED 2 Million volume of loan and 120 credit cards on a monthly basis
• Led a diverse team of twelve executives to sell consumer lending products - loans, credit cards and insurance; consistently exceeding monthly unit and volume targets with zero mis-sells
• Actively participated in resource mentoring, hiring selection and conducted multiple trainings on sales techniques, ethics and processes for the sales unit
• Led a 3 member team to successfully develop and launch a software application in 8 weeks. Managed key aspects of the product development project including Planning, Design, Operations, Finance and Marketing
• Established framework to collect and analyze salary, rental and tuition data across the UAE
• Responsible for accounts reconciliation, expense forecasting, cost allocation between cost centers; ensuring timely reporting to reflect correct business performance
• Enhanced the expense forecasting process for five countries resulting in above average accuracy in excess of 60%
• Re-engineered employee end of service benefit calculation process, achieving a 37% increase in number of gratuities processed per month by reduction of processing time
• Streamlined the account reporting process to achieve a 15 day reduction in reporting times leading to early availability of numbers required for external audits
• Extensively coordinated with external audit teams & successfully received 4 consecutive satisfactory reports
• Reported and analyzed average stock values to help reduce stock discrepancies by 30%
- Recipient of LUMS SDSB Merit Scholarship in 2013 - Winner of Annual MarkStrat Business Games - Captain of MBA '14 Volleyball team - Active Member of LUMS Marketing, Music and Sports society, Member of the Cricket, Volleyball, Badminton and Basketball team
Was selected on merit to attend an exchange semester at Koç Üniversitesi, Turkey
- Graduated with Cum Laude Honors - Gold Medal for securing top position based on academic performance - Placed on Dean’s List – 2003 & 2004