Raamish Lala

Managing complete RBT, DATA/APP & Digital Marketing business for Middle East region (du, Etisalat, Vodafone, VIVA, Zain, Ooredoo)
Day to day interaction with client, Ad networks, delivering links, banners for promotions, MIS etc. Handling various Ad Networks/campaigns
Ensuring maximum bandwidth for Hungama Services on both the accounts & generating revenue for the company (on-deck & off-deck)
Understanding customer consumption pattern, helping content team with content acquisition for Music & Video as a category

Managing Etisalat & du (UAE) accounts which involves handling complete data business.
Day to day interaction with client, marketing strategy, ad networks, MIS etc.
Promoting Vuclip video services on both the accounts & generating revenue for the company (on-deck & off-deck)

• Working since November 2009-March 2014.
• Managing complete Data business for Vodafone CORP (client).
• Responsible for revenues generated through WAP promotions in Vodafone Corporate account.
• Managing 60% of data business revenues.
• Ensured healthy consumer engagement of 50% on all existing data products.
• Clocked 2000% growth in products live on Vodafone.
• Successfully negotiated removal of data charges on Re.1 Store product on Vodafone.
• Planning and rollout of Vodafone IPL marketing campaign for Music.
• Initiatives include sale and rollout of VM, Video World, Rich Alerts, Data bundling, Facebook apps, UI revamps, RBT integration on WAP, smartphone & Full movie apps, Opera Mini advertisement & Third Party content ingestion.
• Conceptualizing, planning and development of new products and innovations in pricing/promotions as per user behavior.
• Won performer of the month 5 times in the first 18 months with Hungama.
• Awarded Super Achiever of last quarter.
• Planning content promotions through WAP Pushes as per current events, movie releases, and occasions etc. for Hungama content.
• Analysis of Daily Data to ascertain trends in the market.
• Responsible for increasing the consumption of WAP services by increasing the visitor, browser and downloader base.

Manpower Consultancy Services Ltd. (Mumbai, India)

• Worked at Manpower Services Private LTD from March 2006 to April 2006 (internship)
• Used to recruit for the Finance Recruitment Division.
• Recruited for Banks like Standard Chartered, ICICI Bank, HDFC Bank & Kotak Mahindra Bank.

• A 100 mark project on "Banking Sector" for Mumbai University (2009)
• In depth study on Public Relations (2009)