Rabee Alkhalil

Head of Marketing
 Design and implement promotional campaigns for promoting Adahi services or programs through contacts with a wide range of constituent, business media representative and interested groups.
 assist in establishing call centre objectives, provide representatives with opportunities to expand their knowledge of services, products, and troubleshooting techniques, analyse call centre data, and focus on improving performance and processes to better support customers.
 Assist in identifying new markets for Adahi services locally, regionally, and internationally.
 Oversee the process of printing distributing the coupons for sacrifice to Hajis ensuring this is undertaken in an efficient and effective manner and that moneys are properly received. With cooperation with Adahi operation.
 Propose new services or products demanded by the markets
 Reflect positive public image of Adahi programs and services.
 Propose and contribute to the enhancement of Adahi marketing tools and techniques.
 identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
 Develop, implement, and manage our social media strategy
 Define most important social media KPIs
 Manage and oversee social media content
 Measure the success of every social media campaign
 Stay up to date with latest social media best practices and technologies
 Work with copywriters and designers to ensure content is informative and appealing
 Collaborate with Public relation, Sales and Product Development teams
 Monitor SEO and user engagement and suggest content optimization
 Work with all 57 Muslims Countries Hajj & Umrah Council, embassies, and Ministers to arrange for their Pilgrims ADAHI services.
 Work with Adahi Committee, which comprises several Saudi government bodies from 10 different Saudi Ministry’s and Authority.

Highlights:
• Played leadership roles and served as Business Development Manager at the main Branch - Jeddah, KSA covering new acquisition and business development, strategic deal making, corporate finance and business integration.
• Provided significant input into the development of effective mixed-finance project funding packages that integrate, diverse local, city and country economic programs, including New Market.

Key Responsibilities:
• Driving the businesses ambitious growth plans including creation of master development concepts - emphasis on urban, mixed use, mixed finance projects.
• Monitoring and analyzing key economic and demographic trends in assigned geographic markets and reporting on key developments in real estate line of business.
• Delivering financial due diligence/independent business reviews for corporate acquisitions and disposals and
contributed to strategy; providing oversight of revenue, expense and cash flow projections for Real Estate
Development operations.
• Exploring new business opportunities by conducting project feasibility analysis, managing site acquisitions and contract negotiations, overseeing construction management, marketing, sales, leasing, management and disposition.
• Providing essential operational leadership to project development teams and management staff in addition to administrative support for general office operations in capacity of deputy to the President.
• Monitoring global financial and real estate trends, creating long term strategic plans to secure guaranteed returns and realization of desired results.

Jeddah- Saudi Arabia

Inducted as Financial Planning Officer and moved up the career hierarchy, receiving multiple promotions and accolades, to the position of Wealth Management Development Manager (Western Region).

Designation Chronology:
• Dec 2011 - Feb 2012: Branch Manager in the Western Region
• Jan 2011 - Nov 2011: Wealth Management Development Manager, Western Region
• Mar 2010 - Dec 2010: Wealth Manager
• Dec 2009 - Mar 2010: Primer and Imtiaz Relationship Manager, Sari Branch - Jeddah
• Feb 2008 - Dec 2009:Financial Planning Officer, Tahlia Super Branch - Jeddah, KSA

Highlights:

􀀀 Played a big role towards acquiring important clients, increasing sales of banking products offered and
generated total 100% of sales in (2009) for both product Family takaful (Islamic Insurance) and mutual funds by building and maintaining strong relationships after 2008 financial crises.
􀀀 Successfully improved the sales and services of all the western region branches including remote branches and by the end of 2010 target was delivered the at 109% increase.
􀀀 Enhanced engagement of Primer and Imtiaz clients by offering a wide range of products and services based on client specifications varying from basic banking needs to tailor made wealth management packages.
􀀀 Bestowed with the best performance wealth managers award at the Kingdom level with more than 300% of the target covered in 2011.


Key Responsibilities:

􀀀 Driving higher branch sales and bigger profit margins.
􀀀 Traveling around the county often to remote locations to Coaching, challenging and supporting staff and to attend important meetings with key customers.
􀀀 Managing 25 wealth managers, officer and many more customer service staff.
􀀀 Supporting Branch Managers in all aspects of the management of their branch, such as recruitment
& compliance.
􀀀 Selling and merchandising our banking product range.
􀀀 Ensuring adequate resource planning is in place for both the direct and indirect workforce.
􀀀 Recruiting suitable branch staff and planning their work schedules.
􀀀 Developing and maintaining all appropriate documentations.
􀀀 Identifying potential talent within the business and then nurturing it.
􀀀 Leading and implementing change within the business area.
􀀀 Overseeing budgets and meetings with clients.
􀀀 Coaching wealth managers and customer service staff to identify business opportunities.
􀀀 Promoting sales, service and customer care.
􀀀 Insure with local branch management teams that they're working towards the targets.

Jeddah- Saudi Arabia

Joined the bank as customer services representative and moved up the corporate ladder to merit promotion to the position of Assistant, Local Shears General Manager, through exceptional performance.

Designation Chronology:
• Feb 2007 - Feb 2008: Assistant, Local Shears General Manager
• Apr 2005 - Feb 2007: Stock Broker Supervisor
• Jan 2004 - Apr 2005: Customer Services Representative

Highlights:
• Managed the successful promotion of investment products by assisting the Local Shears General Manager in planning, directing, and managing the business development, marketing, and service activities of the branch.
• Deputed as a Stock Broker Supervisor in the newly opened Nama branch investment center in Jun 2006.
• Maximized sales opportunities and increased the depth of the customer relationships to generate profitable revenue and foster branch effectiveness by offering top quality financial products and services in a highly competitive and fast changing marketplace.

Key Responsibilities:
• Demonstrated complete understanding of the stock market for advising and counseling clients about their investments and carry out transaction effectively.
• Constantly updated with the latest industry trends and market changes and actively participated in handling of current accounts, wire transfers bank drafts, deposits, loan facilities, electronic banking operations, etc.
• Ensured customer service in the branch is conducted according to the bank’s service excellence standards. Attending to all customer complaints promptly by responding to queries regarding policies, procedures and services provided to customers.
• Maneuvered investment options, provided strategic analysis/inputs for trading in Saudi stock market and recommended shares, options and fixed incomes plans including securities, stocks, equities, commodities/other structured product investment schemes.
• Synchronized administrative and management support toward the production of cutting edge banking
solutions for provision of superior services to clients and achieve efficiency in work to meet customer requests and ensure clients satisfaction.
• Gathered and provided market intelligence in order to monitor and fine tune the strategy of sales division from time to time in sourcing, origination, negotiation of different types of clients'.
• Building multi-generational relationships with customers, worked closely on customer acquisition strategies and retention efforts, and assisting Branch in the management and delivery of solutions that meet their financial needs.

Key Responsibilities:


· • Analyzed real estate markets, prepared and tracked performance of current reality market conditions and competitor information and prevailing trends by collating data from varied sources and market surveys.
· • Developed and managed sales/marketing operating budgets and recommended product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
· • Ensured effective control of marketing results, and took corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
· • Guided preparation of marketing activity reports; monitored, reviewed and reported on all marketing activities, results and staff performance to executive management.
· • Oversaw and evaluated market research and adjusted marketing strategy to meet changing market and competitive conditions.
• Analyzed and controlled expenditures of division to conform to budgetary requirements. Worked with property team to maximize revenues, while adhering to budgeted cost parameters and maximizes revenues.