ربيع صبحا

• Manage budgets ranging from $10M a year.
• Manage digital marketing channels across Meta, Google, SnapChat and TikTok.
• Increasing ROAS by 120% by optimizing digital campaigns on all channels.
• Closing 60% of the YTD of the online sales targets in 2 months.
• Improved brand awareness by 30%+ in KSA & Kuwait.
• Launched high-performing retargeting campaigns using custom and lookalike audiences, improving conversion
rates significantly.

• Manage budgets ranging from $300K a year.
• Manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media.
• Increasing ads ROI by 30% by optimizing the ads, materials, and app layouts.
• Optimize customer acquisition cost 20%, and churn rate by 40%.

• Spearheaded a new product launch to increase online revenues by 20%.
• Achieved the online sales target initiatives creating improvements across the whole customer journey.
• Owned the end-to-end sales tracking, decreased cancelled orders by 50%.

• Managed and improved the app downloads, traffic, orders, UX UI. Increased revenue by 35%.
• Plan and track the marketing budget, $200K a year, for digital campaigns, social media, and branding.
• Built a stable revenue valued of $250K a year through monthly subscriptions DTD service.
• Managed B2B sales, sealed 6 franchise deals, 10 four stars hotels and 2 five stars hotel.

- Plan and execute the MKTG activities for the brands in the market.
- Run products marketing and promotional activation.
- Plan and execute the brands marketing calendar.
- Responsible on all marketing communication and suppliers.
- Developing new ideas, relationships and services.
- Managing and developing all Online Marketing channels.
- Managing Trade marketing reports and analysis.

• Launched 3 branches in Riyadh, Jeddah and Khubar. increased our customer base by 40%.

• Increased market share by 20% by improving product merchandising, online presence, and instore promos.

• Understands and uses marketing material planning & production process.
• Create PR, advertising, promotional events & website content.
• Responsible on preparing the branding ads & interior branding designs for the showrooms regarding the guidelines.
• Prepare the scripts of the radio spots in a creative way.
• Prepare weekly promotions, offers & packages.
• Contact media distribution channels from newspapers, radio, sms, magazines… etc.
• Obtain the best prices for all marketing materials.
• Handle all promotions of monthly magazine & prepare creative designs ideas for campaigns.
• Incorporates diversity in all materials in accordance with company policies and procedures.
• Prepares and formats reports using data gathering techniques.
• Tracks and measures the effectiveness of marketing materials.
• Know our target market and what motivates them to buy.
• A main contact with the ministry of trading & manufacturing.
• Follow up with our contacts people like outdoor printed signs and promoters companies and mark their work and provide the management with reports.
• Online Marketing:
o Prepare the marketing plan for online marketing strategy.
o Responsible on the Facebook official page of SmartBuy™, increasing the LIKES number & make it full of interaction.
o Responsible on Twitter official account of SmartBuy™, increasing the TWEETS number & answering the questions.
o Prepare the banners designs & bookings.
o Responsible on SmartBuy™ Website by updating the promotional items, Weekly promotion & all items prices.
o Selling banners of SmartBuy™ Website for the local & international vendors.