ربيع أبو شقرا

• Report directly to the CEO, facilitating cross-functional collaboration with department heads in sales, finance, human resources, maintenance, warehouse, and quality assurance.
• Direct a team of over 100 employees, managing recruitment, talent development, cross-training, performance assessments, and employee engagement initiatives.
• Develop and enforce policies, procedures, and SOPs, optimizing production workflows and ensuring adherence to quality standards.
• Optimize resources to increase production capacity from 1.5 to 2 tons daily while enhancing inventory control and repurposing non-moving raw materials.
• Lead continuous improvement initiatives, integrating waste reduction, process enhancement, and compliance with hygiene and food safety standards.

• Oversaw operations across four diverse manufacturing plants specializing in printing, chocolate production, floral arrangements, and silver manufacturing.
• Managed end-to-end production processes, from converting sales orders into manufacturing schedules to ensuring timely raw material procurement and on-time deliveries.
• Led the implementation of lean manufacturing principles, including process optimization, 5S, QC, TPM, TEI and SOP development.
• Conducted internal audits to ensure strict adherence to ISO standards, driving continuous operational improvement and compliance.

• Managed senior client relationships for key accounts, including ZAIN Telecom, ensuring alignment of media strategies with client objectives and business goals.
• Led market research and competitive analysis to provide data-driven insights, shaping strategic media decisions and client recommendations.

• Directed the marketing communications department, overseeing media planning and execution for a range of high-profile clients.

Lecturing in Leadership and Promotional Strategy courses

• Led media planning, buying and communication strategy for major clients including Aishti, L’Oreal, Bledina, Libanlait, Cadbury, Vileda, McDonald’s, and Coca-Cola.