Sr. Vice President
MMR Group
Total years of experience :28 years, 11 Months
CORE COMPETENCIES___________________________________
High performing sales and marketing management professional with expertise in various real estate fields:
•Leasing and Retailing of mall.
•Great exposure in ATL & BTL activities along with digital marketing and planning of print media.
•Low cost villa, flats & Affordable property.
•Profit Centre Management
•Great Exposure in selling of Big Townships from 200 acres to 9000 acres along with High Rise and Low Rise Properties.
•Business Development
•Client Relationship
•Commercial Operation
•Revenue Goal/Growth Attainment
Negotiation, Persuasion and Communication
•Problem Solving and Decision Making
•Channel Sales & Corporate Communication.
•P&L Management
•Training & Leadership Development
____________________ACHIEVEMENTS& EXPOSURE DURING THE TENURE___________________
During my tenure in Real Estate, achieved various milestones:
Strong hold areas, Gurgaon, Delhi, Noida, Gr. Noida, Faridabad, Punjab, Haryana and Himachal.
Marketing of Project, Develop Monthly, Quarterly, Half Yearly and Annual Sales & Marketing planning.
Create and plan a conceptually sound product based on the market demand with the right pricing and product mix of Residential, Commercial and Township.
Great amount of experience earned to establish Marketing department and to look after day to day activities in ATL & BTL.
Headed single handedly operations of Sales & Marketing of Hi-Tech Project of 9000 Acres.
Handle the Sales of Ultra Luxury Villas at “City Centre Project” worth 10 crores to 16 crores.
Sold 10 million Sq.Ft. of F.S.I (Floor Space Index) to Top Developers of NCR in just 90 day.
Sales Head of Omaxe first PPP 500 acres (Public Private Project) with Patiala Development Authority which was oversubscribed 5 times. Project worth of 3500 crores.
Sales Head of Omaxe Ultra Luxury Project “The Forest” which was rewarded Project of the Year Award in 2004. Cost of the Apartment 2 crores and Pent House 6 crores which was sold in just 6 month time.
Headed all Residential and Commercial Projects in Punjab, Haryana, Himachal, Gurugram, Greater Noida, Noida, Ghaziabad and Noida Extn. During my tenure with Amrapali/Omaxe/Parsvnath Group etc…
Pride Asia (A joint venture of ParsvnathDevelpers and Chandigarh Housing Board) and La -Tropicana two flagship projects of Parsvnath Developers being headed by myself both were High End Projects in Delhi and Chandigarh ranging 2 crore to 10 crore.
Headed the Mega Township project in Amritsar of 200 acres during my services with Splendor Landbase Ltd.
Actively handled the promotion and road shows during the time maiden IPO of OMAXE in the year of 2007.
Earn great amount of selling experience of the High End Luxury Projects, Group Housing and Townships, affordable, Low Cost Villa and Flats along with Commercial Malls and Low Cost Commercials Projects during my professional career in Real Estate
, I was assisting a couple of NCR based developers in sales consultancy and looking for an active role with a professionally managed organization.
In my service to developers I am providing all below mentioned services to them.
•Organize research activities in consultation with management for defining optimum product mix and target prospects.
•Sales planning of their Residential or commercial projects,
•Marketing planning ATL & BTL along with Print, Outdoor and Digital marketing.
•Developing short and long term sales planning.
•Marinating sales flow and monitoring on monthly basis.
•MIS to top management on weekly basis.
•Channel partners association with developer.
•Close co-ordination with CRM department for collection.
•Keeping close eye on cash flows of the project.
•Meet investors, brokers and end users to define projects of developers.
•Analyze competitive real estate projects offerings in terms of features and benefits, as well as pricing.
•Building in house sales force to achieve the maximum of their potential.
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Headed the entire Sales and Marketing of 9000 Acre Hi -Tech Township in Ghaziabad which is worth 75000 Cr, with the team of 25 sales & 4 marketing members
•Acting as core team member of the Business Planning Division mainly focusing on Investors, NRIs and Institutional Segment
•Organizing events, exhibitions and road-shows at regional, national and International level
•Handling OOH and Internet Media
•Accountable for Collections as per SAS
•Successfully established regional, national and International network of associates, channel partners for promoting various Projects.
•Channel Development: Enabling business growth by developing and managing a network of Channel Partners across assigned territories. Guiding & training Partners to accomplish set revenue and business targets.
•Setting Targets: Guiding associates, channel partners and customers to meet business targets and achieve desired results.
•Business Development: Instrumental in formulating and implementing market penetration and business development strategies for different business lines.
•Market Research: Handled many in-house and outsourced projects. Continuously gaining customer insights from interaction with key clients/groups to understand customers’ needs and aspirations to identify market opportunities/gaps for deeper market penetration and improved market share.
•Relationship Management: Developing relationship with key decision-makers in organization.
•Coordination: Adept at interfacing within and outside organization, for understanding internal and external customers’ requirements & suggesting most viable options/course of action and cultivating relations with clients to secure repeat business.
ASST. VICE PRESIDENT-Sales & Marketing, Splendor
Joined organization to look after the sales of Residential and Commercial Projects of the Company throughout North India
Joined organization as
I was handling their primary issue market with close coordination with all leading merchant bankers.
Packaged Mineral Water Bottles and 24 ltr Jars for Delhi and NCR market
Sales and Promoted to Manager - Sales and then to Sr. Manager - Sales in my 4 years tenure.
I was handling Institutional sales of their Paper Products and Toiletries
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