Senior Manager
Corporate Branding & Digital Marketing
Total des années d'expérience :15 years, 6 Mois
Content Management
* Website Analytics
* Lead Generation
* Brand Management
* Marketing Operations
* Team Management
* PR & Communications
* Paid Search
* Search Engine Optimisation
* Social Media Marketing
* Project Management
• Interview leadership team and translate their strategic thinking
into value-rich content.
• Evaluate vendor partnerships and convey gaps for better
outcomes.
• Single point of contact for blogs, emails, infographics, customer
success stories, whitepapers and partnership competencies.
• Collaborate with leadership team, budgeting for training
resources, and transform plans into action.
• Planning and implementing integrated end-to-end content
strategies and delivery at global, regional, and local levels.
• Build cross-functional teams with stakeholder management and
roll out change management programs.
• Analysis and use of both quantitative and qualitative data and
insights.
• Create content on technologies like cloud computing, robotic process automation, chatbot, IOT, and
artificial intelligence.
• Distribute content on social media and improve visibility.
• Track progress in the context of building brand strength and value.
• Analyse competitors and build a unique brand value propositioning for customers.
• Refresh content to follow search engine optimization best-practices and trends.
• Apply creativity, innovation and the ability to link the development of brand and reputational capital with
commercial performance
Owner of root cause analysis, fixing defects, and build & release processes.
• Work independently to develop new features as per the business requirements.
• Designed, developed and tested a responsive website for iOS and Android platforms.
• Optimized website to handle global website traffic
Troubleshoot issues encountered in the production environment.
• Support for multiple business systems while maintaining coordination with various teams.
• Work independently to develop new features as per the business requirements.
• Experience in requirement gathering, use case development and documentation of solutions.
• Support for multiple business systems while maintaining coordination with various teams.
• Apply continuous innovation to save cost and automate routine manual tasks
Perform SEO Audit of website and identify areas of improvements.
• Write content for website, blogs, Google Ads and manage Pay-Per-Click campaigns.
• Build links internally and exchange with other websites.
• Increase traffic from search engine and social media.
• Generate revenue to meet monthly business goals.
TOOLS
Google Analytics
Awarded by Google
Expires: Dec, 2023
HubSpot, Google Analytics, SemRush, Canva,
WordPress, Google Search Console, Google Ads,
LinkedIn Ads, MailChimp, SEMRush, aHrefs, Uber
in