Radwa Saleh

Oracle Corporation, Egypt 2010 - 2012

Alliances & Channels Marketing Manager, Middle East and Africa (MEA)

Alliances & Channels (A&C) Marketing Manager responsible for running and managing all partner demand generation and awareness activities in Middle East & Africa (MEA) in order to generate revenues. Report directly to the Alliances & Channels Regional Director.

- Define A&C Marketing strategy and objectives
- Outline A&C Marketing strategic directions in alignment with MEA & EMEA
- Define clear and measurable demand generation objectives
- Plan marketing activities
- Build an overall budget and marketing plan on a half-yearly basis; get inputs and feedback from A&C Directors; define focus areas and partners; update and present plans on a quarterly basis
- Create individual partner marketing plans for selected key/focus partners
- Ownership for the half-yearly planning; gathering internal & external inputs, and consolidating a report for approval's submission in due dates; manage approvals for all planning activities.
- Monitor the execution of marketing plans according to approved plans: - Drive our key partners to run demand/lead generation campaigns based on their business models and competencies. These may include ISV's, value added distributers (VADs), resellers (VARs) and system integrators.
- Coordinate activities with internal resources and external marketing agencies in MEA.
- Liaise & engage with partners to secure successful preparations & timely execution of activities according to plan
- Gather, measure and continuously deliver ROI/leads generated/pipeline reporting metrics against goals set forth on all executed activities and business plans.
- Work with the marketing teams to create GTM (Go to Market) plans and campaigns to drive revenues via channels
- Secure and audit all pre & post deliverables pertaining to any activity executed; analyze and deduce actions & enhancements
- Develop relationships with field sales, pre-sales, marketing teams and specialized partners (at the CxO level) in EMEA to leverage programs, events and resources.
- Act as the focal point for the Channels Marketing team in MEA.
- Drive the Oracle Partner network Specialization program in MEA.
- Work with 3rd party suppliers to deliver local marketing activities to support sales in MEA

Budget Planning & Control:

- Budget Coordinator: responsible for managing the Alliances & Channels budget and all related budget activities for the partners in MEA.
- Ownership and control of Market development fund (MDF), Channel Sales development fund (CSDF) and Partner development fund (PDF) in MEA.
- Report actual spending versus planned for each budget type (MDF, CSDF & PDF), product category (Apps Vs Tech) as well as sub-function (demand generation, partner awareness and partner enablement) on a quarterly basis to the Alliances & Channels VP and EMEA senior directors.
- Report half-yearly budget status to MEA management as well as forecast the following half yearly budget breakdown/spending for the MEA A&C division.
- Manage the approval cycle of purchase orders, control spending, ensure that costs are assigned correctly to cost centers and keep a tight tracking system to all funds vs. expenditure
Communication: external and internal
- Provide contents for newsletters, OPN Pages, etc.; write-up success stories in collaboration with PR management; raise awareness & branding within partners' community
- Build & update the marketing community within MEA partners, maintain close relationships with marketing managers & sustain regular communication with top partners

Processes and Tools:
- Present marketing plans and results on a quarterly basis
- Prepare briefings for all marketing events/activities
- Publish marketing calendars on a monthly basis
- Generate regular reports to management
- Fulfill requirements & systems by EMEA by due dates

Microsoft Corporation, Egypt 2008 - 2009

Audience Marketing Manager

Recruited to create and manage programs to drive community participation, extend reach of the Microsoft message, and foster connections with the audience. Responsible for executing marketing programs across multiple channels (events, online, etc) to drive overall customer satisfaction and to support the overall IT goals and objectives. Reports directly to the Developer and Platforms Evangelism (DPE) director.

Community Strategy:
- Deliver programs and messaging that drives technology usage and increases satisfaction and loyalty with the relevant audience.
- Manage the Microsoft Student Partner (MSP) program. Responsibilities included: MSP program planning and goal setting, team selection, execution, direction, management and reward.
- Manage the Microsoft Student to Business (S2B) program.
- Establish and build relationships with the local DPE team and corresponding
International and U.S. IT Pro audience groups in order to leverage activities as appropriate, achieve synergies and adopt best practices.

Marketing, event Planning and execution:
- Focus on Audience Management (including Developers, Students and Information Technology Decision Makers)
- Work with partners to develop co-marketing programs to drive developer tools and technologies awareness and sales.
- Engage and manage vendor teams that support projects, including event management, agencies to achieve objectives.
- Ensure consistent and aligned messages in campaigns and activities (e.g. events and mailings)
- Engage Partners for sponsorship and tie-in opportunities.
- Collaborate with communications and PR to improve positive perceptions of Microsoft through 'feel good' stories.
- Interface with government representatives and Microsoft Executives, and coordinate large events that delivers Microsoft product and technology vision for the future.
- Execute event strategy including demand generation and event logistics.
Product Management: - Possess a high level Microsoft Developer Tools Product Knowledge (including licensing knowledge)
- Worked closely with the Academic Relations team to support and drive the Developer Tools business in Egypt by managing and measuring the Tools revenue.
- Cross team interaction: - Engage with teams such as marketing, sales, and business groups to ensure cross group effectiveness in communication.

INTEL Corporation, Egypt 2005 - 2008

Information Systems & Technology Specialist (Middle East & Africa)
Recruited to supervise the day-to-day operations of the support function in Middle East and Africa. Reported directly to EMEA IT Manager.
- Manage the office IT infrastructure (including data center equipment, servers, switches, desktop platforms, software & office hardware, etc)
- Respond promptly to customer issues and demands in order to meet their critical biz needs and to achieve a high level of customer satisfaction.
- Identifies, researches, and resolves complex technical problems.
- Manages escalation procedures and ensures service levels are maintained.
- Work closely with internal and external groups in order to manage customer expectations during un-resolved cases (including ISTG Global Operations, EMEA Telecom Services, IT Business Intelligence, local ISP's, vendors, etc)
- Responsible for PC Asset Management Services.
- Good knowledge of and experience with the following Intel IT Standard applications & software: Active Directory Management System, GEMS, Support Provider Tool (Mobile access passport), Asset Management.
- Support of Audio & video Conferencing equipment, including Extron Media Link Switchers, Controllers, MaxEx Conferencing phones and NEC devices.


IT Innovation Forum team leader:
- In an attempt to promote innovation within the EMEA EAST IT Client Services team, led a group of individuals located in Russia and Germany. The group's goals were: - To discuss best practices, models and IT business processes.
- To analyze technical issues encountered on sites and in support centers and come up with possible solutions in an attempt to deliver benefit to the IT Client Services team and to other business units in order to continue to better support customers in the region.

IBM World Trade Corporation, Egypt 2003 - 2005

Information Tech Specialist/Software Quality Assurance Engineer:
- Helped ensure that the software developed met all customer and organizational standards and requirements.
- Supported IBM's Quality Assurance process that attempted to ensure compliance with contractual obligations, achievement of client satisfaction and attainment of financial objectives.
- Managed the execution of the Quality Assurance steps for proposals and their resultant projects within the Cairo Technology Development Center (C-TDC) business unit, in compliance with the C-TDC QA process and plan.
- Assessed and made recommendations to influence the viability, risk, project management, profitability and customer satisfaction in the solution design and delivery.
- Provided advice and counsel to project leaders regarding risk mitigation and containment, proposal quality, project health, and business management practices and procedures.
- Identified non-compliance and recommended corrections and improvements to proposals and projects and to the Management System.
- Participated in other value-added operational processes such as project management and requirements gathering.
- A member of the SEPG team (Software Engineering Process Group) whose role is to improve the overall software capability, maturity and performance of the C-TDC.
- Verified the quality of IBM software products, implemented and executed test procedures and processes, analyzed results of testing sessions.

BECHTEL Corporation, Egypt 2001 - 2003

Information Systems & Technology Engineer
- Monitored and troubleshot network servers and PCs.
- Hands-on Experience with Active Directory, DHCP, network Printing, TCP/IP, WINS, DNS, RAS, hubs, Cisco switches & routers.
- Maintained and upgraded the links and interfaces between Bechtel Cairo office principal hub and other Bechtel offices, project sites and Telecom Egypt. Provided Software, Hardware support and/or network installation and problem resolution.
- Provided server management for domain controllers/Global Catalogs, File/Print, application and MS Exchange Server.
- Maintain user permissions, file share creation, monitoring, data backup and Restoration (using Veritas Backup Exec and ARCSERV)