Radwa Sultan

December 2012 to Present British Embassy, Cairo - UKTI Department
Position: Advisor, Trade &Investment/
Marketing Manager

Key Responsibilities: Job responsibilities include all roles in previous job added to them the following: • Achieve my share of UKTI Egypt yearly targets as set by UKTI HQ, including OMIS revenue £9.500, service deliveries of 75, and business opportunities responses 30
• Lead and support in two campaigns strategies, i.e. retail and education, including identifying opportunities and highlighting UK strength
• Implement a marketing strategy for the UKTI Egypt team
• Build a marketing function to support my team achieve their targets and focused on our priority sectors and HVOs to best leverage return on investment, UK reputation (GREAT Campaign) and awareness
• Encourage 'one team' approach among the marketing team, meeting regularly, delegating jobs, creating a follow up/ monitoring system, sharing information, ideas and giving my feedback
• Use all our social media tools effectively to help the UKTI team
• Build and maintain a strong relationship with colleagues in the marketing hub in Dubai, the political, economic and press departments at the Embassy and lead on marketing projects with their support in communication
• Co-ordinate with colleagues and lead on all our sector reports, sector briefs and flyers for marketing purposes
• Line management responsibilities

April 2010 - Dec 2012 British Embassy, Cairo - UKTI Department
Position: Advisor, Trade &Investment/ Marketing Assistant
Key Responsibilities: • Prepare business plan for relevant sectors
• Assist in the marketing strategy for the UKTI Egypt team
• Raise the profile of UK PLC to buyers, intermediaries, public sector and the press in Egypt
• Full sector responsibility of Security, Tourism, Household & Consumer Goods, Furniture sectors and direct support to the Education and Training sectors
• Undertake market research in relevant sectors
• Identify existing and future opportunities and projects within the sectors and means to penetrate the market
• Produce high quality, current Sector Reports and sector presentations
• Maintain and expand a good local contact base
• Manage and lead Inward Missions to the UK and accompany Egyptian delegates
• Manage and lead Outward Missions to Egypt and prepare a timeline and divide work between the team
• Respond and assist UK companies and follow up on work implemented and provide quality and timely advice according to their needs
• Assist British exporters doing business in Egypt
• Meet yearly targets for our chargeable services, service deliveries and the business opportunities
• Create and maintain strong business network with all our networks, stakeholders, colleagues in London, and government authorities

Aug. 1999 - March 2010 Alexandria British Consulate General Commercial Section
Position: Trade & Investment Assistant
Key Responsibilities: • Responsible for the following sectors: ICT, Education, Construction, Engineering, Fire Police & Security and Tourism
• Support in the oil and gas, ports and marine sectors
• Undertake local market research for UK companies within relevant sectors
• Organize in-country commercial and non-commercial events (i.e. receptions, exhibitions, seminars )
• Lead and manage visit programs including scoping visits, VIP visits, colleagues from London or from the Embassy visiting Alexandria
• Respond and assist British as well as local commercial inquiries and follow up on work implemented and provide quality and timely advice according to their needs
• Assist British exporters doing business in Egypt
• Establish a network of all local organizations, that are potential representative/partners or distributors for British firms in all industries
• Responsible for all UK publications and the commercial Library
• Monitor daily local press for business news, translate articles from the Arabic press, and keep record of future projects
• Increase publicity activities. 15% of my job covers the press & public affairs activities. Meeting media contacts, arranging interviews for the Consul General and the trade delegations
• Assist in the filing system
• Replacing my colleagues in the visa and consular sections when needed and performing the following duties: legalization, issuing certificates, i.e. marriage certificates, issuing status of declaration, collecting consular fees and submitting visa and passport applications

Jan. 1998- Aug. 1999 International Executive Service Corps (I.E.S.C.) USAID Program
Position: Operations Assistant
The International Executive Services Corps (IESC) is an international management and business development organization with the world's largest database of senior-level experts volunteering their time and experience. IESC is providing its services in 120 countries. Major program activities include, technical and managerial assistance and training, business development services, market research, public administration and U.S. Expert and industry outreach.
Key Responsibilities: Responsible for handling all necessary office administration and program support issues including receptionist, office management and other support functions as needed.
• Provide office receptionist functions including answering phones/direct telephone messages, receiving visitors, contacting clients and other organizations, arranging meetings with prospective clients, following up on client inquiries
• Develop & maintain office files including communication files, information resource files, clients files, etc.;
• Handle procurement and maintenance of all office materials and equipment including office supplies, fax machine, etc.;
• Assist with administrative organization of all program services such as workshops, seminars, public awareness events, training courses, roundtable, etc.;
• Responsible for circulating and replying if necessary all correspondences sent by our headquarter in Stamford to our Projects Managers in Alexandria
• Maintain the Management Information System Report, which contains all the updated information concerning the scheduled experts and the undergoing projects
• Making all the necessary arrangements for the scheduled experts (hotels, pick-up, and information hand-out) as well as assist their spouses during their stay in Egypt

Oct. - Dec. 1997 International Executive Service Corp (I.E.S.C.) BOOST USAID Program

(Aim of program: enhance effectiveness of the technical assistance projects, to reach greater number of client employees with hands-on technical training, and to provide recent college graduates exposure to private sector business in Egypt)

Position: Assistant to Volunteer Executive (VE)

• Temporary job to assist US Volunteer Executive in translation, project activities, identify work plan activities, and get involved with VE in technical work of the project. I spent three months in two textile factories and one big food factory in Alexandria.

Jan. 1997-Oct. 1997 Bibliotheca Alexandrina Project
Position: Front Office General Secretary

Key Responsibilities: • Word processing, handling office appointment schedules, establishing a filing system for the office, handling national and international calls, translation German/Arabic, Arabic/English, English/Arabic, working closely with Egyptian National Authorities, and dealing with many foreign and VIP visitors, foreign experts, consultants and contractors who visit the office.


Training Experience

Sept. - Nov.1996 National Bank of Abu Dhabi, Alexandria Position: Trainee
• Foreign Exchange (One Month)
• LC Credit and Marketing Department (Three Weeks)
• Secretary (Five Weeks)

June - Aug. 1994 Egyptian American Bank EAB, Alexandria Position: Intern (Participation in internship program)
• Assist in the Customer Service Department