RAED ALSALEEM

Marketing Manager
at Advanced Electronics Company
Location: Riyadh, Saudi Arabia
Company Industry: defense, telecom and manufacturing industries
Job Role: Marketing Manager
Dec 2015 - Present

Advanced Electronics Company Established in 1988 under the directives of the Government of Saudi Arabia, the Advanced Electronics Company is an offset program company and now a recognized leader in the field of modern electronics manufacturing, system integration and repair and maintenance services.

My responsibilities as a Marketing Manager are; Develop marketing strategies which improve response rates among new and existing customer segments. Create marketing plans in order to maximize business profitability. Conduct analysis into past performance results in order to map out trends and identify key response variables; leverage these findings to optimize strategic marketing activity. Monitor performance of all creative and data strategies and make appropriate recommendations to further improve performance. Conceptualize and develop report requirements for business needs. Develop and propose new product/channel ideas/marketing concepts. Provide strategic direction to supporting marketing teams in order to develop/execute new marketing ideas/concepts. Review marketing creative to ensure strategy is executed properly. Work closely with new business development and corporate communications for prospects. Work closely with Director of Marketing to set strategic marketing goals/structure to deliver optimal policy growth.

Marketing Research Consultant
at Saudi Industrial Development Fund
Location: Riyadh, Saudi Arabia
Company Industry: Business Support
Job Role: Marketing/PR
Dec 2008 - Nov 2015

Saudi Industrial Development Fund (SIDF) is a government sector funding industrial projects in Saudi Arabia, moreover providing financial, technical and marketing services for investors in Saudi Arabia.

My responsibilities as a Marketing Research Consultant are; Conducting a market research study for a specific product/service. Writing questionnaires, meeting competitors and government officials, private and/or individual consumers, in addition to searching on the web. I also collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Calculating demand & supply, market size and market share of a particular business in addition to analyzing the purchase decision making and competition level. and then preparing reports of findings, illustrating data graphically, and translating complex findings into written text. The report also includes forecasting and tracking marketing and sales trends and analyzing collected data, measuring the effectiveness of marketing, advertising, and communications programs and strategies in addition to making marketing recommendations such as pricing strategies and SWOT analysis for the company and its rivals which will benefit for the company’s income.