Country Director
MARACI ALSHARQ
Total des années d'expérience :25 years, 3 Mois
A leading Saudi company specialized in environmental protection items, maintain global standards in Hygiene &
infection control for specialized facilities or commercial & public facilities. http://advancehygieneksa.com
Key Responsibilities:
• Manage the sales, marketing& operations teams and development strategies and plans for achievement of company
objectives within Saudi markets.
• Establish the reporting structure, sales forecasts and estimates and define targets for territories, product categories and
teams across KSA.
• Develop annual strategic plan for the country operations aligned to the overall group strategy
• Supervise performance of the distribution channels related to the lower end of trade and drive programs and projects
offering challenges to deliver better coverage, spread and distribution across Saudi Arabia.
• Formulate action plans to achieve agreed KPI objectives with a focus on revenues and margins along with optimized
utilization of financial and human resources to deliver annual sales objectives.
• Create and execute strategies and sales processes to build and maintain a healthy sales pipeline, improve sales
performance and enhance customer care and satisfaction.
• Manage all aspects of ongoing customer relationships to generate new business and track progress of agreed action
plans, providing pre-sales and post-sales support to achieve win-win outcomes.
• Enhance existing business relationships and identify and leverage additional opportunities to drive growth in revenues.
• Build and sustain close working relationships with principals in identifying and exploiting new business opportunities in
terms of products, markets and promotions.
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• Deal with all matters related to P&L of operations monitoring and supporting achievement/exceeding of all financial
objectives including revenues, collections and credit control.
• Conduct periodic reviews of performance in terms of operational, financial and human resources targets, identify
variances and drive action plans for improving overall performance.
• Negotiate settlement of customer claims which exceed the authority delegated to Sales Managers.
• Organize and participate in monthly reviews with top accounts to review progress and performance and to formulate
future action plans with agreed budgets and targets.
• Manage all staffing matters including recruitment to fill vacant positions in the organization structure and implementing
employee engagement practices to create an efficient work atmosphere in a diverse, multinational, cross-cultural staff.
• Provide developmental opportunities to equip senior staff and frontline managers with competencies matching the latest
industry trends and practices.
• Led the process of setting up the company as a state-of-the-art establishment in terms of manpower, systems, processes,
resources and strategies.
• Produce monthly and quarterly reports and presentations to apprise the company board of monthly performance and
challenges as well as quarterly progress of business/projects.
FUNZONE is a major owner and distributor of international brands of toys in Saudi Arabia representing White Heart, one
of the top toy distributors in the MENA region. http://whiteheartme.com
Key Responsibilities:
• Manage the sales and operations teams and development strategies and plans for achievement of all operations, sales and
distribution objectives.
• Establish the reporting structure, sales forecasts and estimates and define targets for territories, product categories and
teams across KSA.
• Develop annual strategic plan for the country operations aligned to the overall group strategy
• Supervise performance of the distribution channels related to the lower end of trade and drive programs and projects offering
challenges to deliver better coverage, spread and distribution across Saudi Arabia.
• Formulate action plans to achieve agreed KPI objectives with a focus on revenues and margins along with optimized utilization
of financial and human resources to deliver annual sales objectives.
• Create and execute strategies and sales processes to build and maintain a healthy sales pipeline, improve sales performance
and enhance customer care and satisfaction.
• Manage all aspects of ongoing customer relationships to generate new business and track progress of agreed action plans,
providing pre-sales and post-sales support to achieve win-win outcomes.
• Enhance existing business relationships and identify and leverage additional opportunities to drive growth in revenues.
• Build and sustain close working relationships with principals in identifying and exploiting new business opportunities in terms
of products, markets and promotions.
• Deal with all matters related to P&L of operations monitoring and supporting achievement/exceeding of all financial
objectives including revenues, collections and credit control.
• Conduct periodic reviews of performance in terms of operational, financial and human resources targets, identify variances
and drive action plans for improving overall performance.
• Negotiate settlement of customer claims which exceed the authority delegated to Sales Managers.
• Organize and participate in monthly reviews with top accounts to review progress and performance and to formulate future
action plans with agreed budgets and targets.
• Manage all staffing matters including recruitment to fill vacant positions in the organization structure and implementing
employee engagement practices to create an efficient work atmosphere in a diverse, multinational, cross-cultural staff.
• Provide developmental opportunities to equip senior staff and frontline managers with competencies matching the latest
industry trends and practices.
• Led the process of setting up the company as a state-of-the-art establishment in terms of manpower, systems, processes,
resources and strategies.
• Produce monthly and quarterly reports and presentations to apprise the company board of monthly performance and
challenges as well as quarterly progress of business/projects.
NewBoy FZCO engages in the marketing and distribution of toys, food, stationery, nursery, and cosmetic products
throughout the Middle East and North Africa. http://www.newboy.com/en/
West and South Regions
Key Responsibilities:
• Reported to GM - Retail Direct Distribution and led a team of 3 regional managers, 7 sales supervisors and 32 salesmen.
• Supervised and directed sale operations implementing action plans to deliver sales targets - region-wise, brand-wise and
product-wise - as per annual plans.
• Monitored distribution of all SKUs in the company’s portfolio to ensure reach and coverage across all targeted retail channels
across KSA.
• Worked closely with the GM to identify, evaluate and acquire new channel partners in different areas and drove decisions to
increase product penetration by access customers across targeted regions.
• Assessed market potential and established area-wise targets, conducted periodic performance reviews of actual achievement
against plans and initiated appropriate corrective actions.
• Developed plans for offering an optimum product mix to the market focusing on high margin products to improve revenues
and profitability.
• Liaised with the marketing team and coordinated sales and marketing programs including advertising and promotions to
increase the company’s market share.
• Planned and organized market studies including coordination with external agencies and collection of industry data and
analyzed inputs to provide strategic sales and marketing insights to management.
• Formulated and implemented effective credit control policies and monitored on time collections of sales receivables from
credit customers ensuring minimization of overdue accounts and bad debts.
• Administered the sales and marketing budgets and ensured optimum utilization of resources to minimize cost of marketing
services and selling expenses.
• Coordinated all inventory control activities by the sales team ensuring optimization of finished goods inventory and
minimization of variances between forecasts and actual sales to reduce product returns/expiry.
a member of the diversified Olayan Group, is among Saudi Arabia’s largest importers and distributors of consumer
products representing major international principals. http://olayan.com/general-trading-company-gtc
Key Responsibilities:
• Managed sales and distribution of a range of products - Nestle confectionary, Sunwhite rice, Colgate-Palmolive dental care
products and Tetley tea - the western region of Saudi Arabia.
• Planned and implemented regional sales strategies and action plans to drive sales through key accounts as well as retail
outlets including pharmacies.
• Liaised and negotiated with key accounts and finalized annual business development agreements (BDA) to determine annual
business plans and targets.
• Built and managed strong working relations with all accounts assuring mutually profitable outcomes through effective
execution of business plans.
• Coordinated the process of developing annual sales targets, budgets, strategies and plans to achieve the regional sales targets
for various product categories.
• Trained, coached and developed sales and merchandizing teams and supported continual improvements in efficiency and
productivity.
• Managed suppliers including all aspects of negotiating and placing of orders/contracts and following up for on time quality
deliveries of products/services.
Nader Group is the Unilever
distributor in Jordan - Managed sales of 75 SKUs through 14 cash van salespeople covering 4, 200 outlets.
Dealt with sales of various food brands -
Lurpak, Vonk, Emborg, Sunbulah, Dano, Monarch, Luna, Nordex - Led a team of 5 credit salespersons and supervised sales
to key accounts and B-class outlets.
Led a team of 5 salespersons in the
non-food section dealing with products of Johnson & Johnson, Gillette, Oral-B and Duracell.
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