commissioned
Atlas
Total years of experience :12 years, 9 Months
2014 & MOFA - Minister of MOFA Atlas Project 450, 000 MEC was commissioned to produce Atlas (MOFA's annual fact
2013 State Office AED book) . The role started with concept development to data
consolidation and creating info graphics ending with copy
writing and production.
2014 MOFA & US The 14th International 350, 000 A prestigious event organized jointly by UAE and USA and
Department of State Export Control AED attended by over 250 officials and experts from over 60
Conference countries. MEC organized and executed the event from sending out invitations to close out press release and everything in between.
1
2013 MOFA - Minister of H.H Minister of 700, 000 The highest award in the ministry for institutional and
Foreign Affairs Office Foreign Affairs AED employees excellence. MEC was responsible for developing the
Excellence Award brand and producing all related materials (trophy, medals, gift
items, etc.)
2012 MOFA - H.E Minister MOFA History Book 1, 350, 000 This book documents the history of MOFA from the of State
AED establishment of the UAE till present day. MEC managed the
project from content development and validation to design and production.
2012 MOFA - Government UAE Ambassadors 550, 000 A three day conference that serves as the leadership retreat of
Communication Annual Conference AED MOFA with over 200 participants and speakers. MEC organized
& Media Affairs and executed the entire conference and produced all related
Department materials.
2012 & MOFA - Government UAE TAWAJUDI 1, 200, 000 TAWAJUDI is a strategic service the MOFA provides to UAE
2012 MOFA - Policy UAE Foreign Policy 360, 000 The content of the book is sensitive and confidential. MEC was
Planning Department Positions Handbook AED responsible of design, layout and production in 2 different
sizes.
2011 Communication Initiative AED nationals abroad aiming to protect and evacuate nationals to
& Media Affairs the UAE in case of emergencies. MEC developed the service
Department brand, planned and executed a nationwide launch and promotional campaign.
2011 MOFA - H.E Minister Diplomatic Dress Code 750, 000 This book is the official dress code for all UAE officials covering of State Project AED national and western attire for all occasions and events. MEC
initiated the idea and managed planning and execution to production and publishing.
2011 MOFA & EU The 21st GCC-EU 600, 000 A high profile event organized jointly by MOFA and the EU
Joint Council and AED and attended by over 500 officials from the GCC and the EU
Ministerial Meeting countries. MEC organized and executed the event from sending out invitations to close out press release and everything in between.
2011 MOFA The 2nd Joint 200, 000 This strategic event was hosted in MOFA and attended by 100
Ministerial Meeting AED officials from the GCC and China. MEC handled the setup of the
Between the GCC and event and the production of all collaterals and organized media
Peoples Republic of and press conference activities.
China
2010 MOFA Public-Private 600, 000 A high profile event co-chaired by UAE Foreign Affairs Minister
Partnership AED and Pakistani Foreign Minister. More than 400 delegates
Conference, Group of participated in the conference in addition to 100 UAE & Friends of Democratic Pakistani officials. MEC organized and executed the event from
Pakistan sending out invitations to close out and press release.
2009 MOFA & NATO NATO-UAE Relations 1, 200, 000 This highly important event was co-chaired by UAE Foreign and the Way Forward AED Affairs Minister and NATO Secretary General. This international in the Istanbul event brought together 300 high ranking officials, academics
Cooperation Initiative and senior scholars from the GCC. MEC organized and executed the event from sending out invitations to close out and press
release.
Senior Account Manager
BPG Bates | BPG Group
Year 2005 - Year 2008 | UAE
A WPP company, BPG is a multi-million dirhams agency that creates & delivers brand and business building ideas,
leveraging its on ground experience and specialist practices across the Middle East and North Africa.
• Developed and managed an account portfolio in excess of 7 million dirhams.
• Lead professional team that is responsible for service delivery in areas including Brand Planning, ATL & BTL
Communication, Media & PR.
• Managed a portfolio of strategic, prestigious and highly profitable accounts like Dubai Executive Office, Dubai
Financial Market, Dubai Taxi, Istithmar, Dubai Economic Department, Emirates Post and Jumeirah Group.
Account Executive
Middle East Media Group | BMW
Year 2002 - Year 2005 | UAE
MMG is a BMW Group in-house advertising agency established in 2002. Within my role, I supported advertising
activities for 12 markets in the Middle East and North Africa.
Key Projects & Initiatives: Date Client Project Budget Project Description
Founder | Managing Partner
Middle East Communications
Year 2008 - Present | UAE
MEC is a boutique communication agency specialized in delivering integrated marketing and communications
solutions through a professional network of talent pools and suppliers.
• Founded MEC to collaborate with a governmental entity that requires detailed and comprehensive
understating of their strategy and the confidential and sensitive nature of the related work.
• Served as a trusted communication advisor and a brand custodian and delivered around the clock support.
• Planned and managed several successful events and projects for the client and ensured on-time delivery of high quality services and products. (see Key Project & Initiatives)
• Ensured steady flow of cash and work and generated substantial annual revenues.
Academic Affiliations: Lebanese American University 1999 - 2002 Business Management, 106 credits completed 3 times on Distinction list, 2 time on Honors list and one semester scholarship for outstanding performance.