Rafat Kamel

• Developing a comprehensive sales strategy to achieve company objectives,
increase market share, and drive revenue growth. This includes setting sales
targets, defining market segments, and identifying expansion opportunities.
• Building, leading, and motivating a high-performing sales team. This involves
recruiting and training sales representatives, setting clear performance
expectations, and conducting regular performance reviews.
• Creating sales plans and accurately forecasting sales volumes. This helps in
aligning ordering and distribution with expected demand and ensures the
availability of products in the market.
• Managing the distribution network and ensuring products are effectively
reaching retailers and consumers. This may involve coordinating with our
customers to optimize product availability.
• Preparing and managing the sales department budget. Sales supervisors need
to allocate resources efficiently to maximize returns while keeping costs under
control.
• Monitoring sales performance and analysing sales data to identify areas of
improvement, opportunities for growth and assess performance against
targets, and implement corrective measures when necessary.
• Maintaining CRM systems to manage customer interactions, sales pipelines,
and customer feedback. Building strong relationships with key clients and
ensuring their satisfaction is crucial for long-term success.
• Identify and secure new business opportunities within the Retail sector.
Oversee service delivery to ensure quality and efficiency.
• Providing ongoing training and development programs to the sales team to
enhance their selling skills, product knowledge, and customer service.
• Coordinating and overseeing promotional activities, including advertising
campaigns, sales promotions, and merchandising initiatives.
• Negotiating contracts and agreements with our customers and managing
relationships with important customers to ensure their loyalty and repeat
business.
• Ensuring compliance with company policies, industry regulations, and legal
requirements.
• Collaborating with marketing and BDMs to plan and execute successful
product launches in the market.

• Directed operational and sales excellence across Kuwaits retail market in
Traditional Trade (WS, PSM, SG) and Modern Trade Channels (Coops,
Hypermarkets & Convenient Stores Trolley, Canteen, Hi & Buy).
• Managed a diverse portfolio including food and non-food products, with a focus
on Haagen Dazs and confectionery in Coop branches.
• Consistently exceeded sales targets and optimized performance metrics for
brands and sales teams.
• Aligned operations with MNHs vision, sales objectives, and marketing strategies
to enhance ROI.
• Spearheaded training and development of new sales members to ensure
successful customer management and operational excellence.
• Leveraged analytics to boost coverage, distribution, availability, and visibility
across sub-channels.
• Reported to Division Managers of Food and Non-Food.

• Led and managed a sales team of 249 employees, excluding Tamween.
• Oversaw annual forecasting and target management.
• Developed actionable plans to improve distribution, coverage, and KPIs across
Key Accounts, Coops, Down Market, and Ice Cream channels.
• Coordinated with Finance, Production, Marketing, and Procurement
departments.
• Motivated and set revenue targets for the sales team, attending key meetings to
drive alignment.
• Enhanced sales processes and identified market opportunities for new
customers and products.
• Reported to the CEO.