Regional Sales Manager
Tamer Group
Total years of experience :15 years, 11 Months
Key Accountabilities.
• Sales& Distribution plan
Develop and implement a regional sales and distribution plan which meets the objectives of the divisional plan and is in line with brand strategy and the needs of the trade.
Volume and Market share
Manage key regional trade customers through the development and implementation of account strategies and plans through regular communication with the account team in order to maximize volume and share performance.
Coaching and Motivation
Manage an efficient and effective regional sales team through on & off job training, motivation
and staff development in order that trade marketing representation is superior to the competition in respect of both core and added value services.
Numeric distribution and Availability
Manage the distribution of company brands within the region in order to ensure that availability is maximized in line with brand strategies and the needs of the market by trade channel and outlet type.
Visibility and Trade promotion
Implement national presence marketing and promotion programs with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the region by gaining the active support of the trade
Communication And Relationship with trade
Establish close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment
Communication with sales team
Keep Area/branch managers and supervisors fully informed at all time of objectives, progress and future action plan in order that effective planning and in-market activities can he implemented
Financial Control
Manage financial accounts and assets for the region to ensure that sales and distribution resources are secure and used in the most effective manner possible.
Managing business development activities, accountable for the top-line profitability & increasing sales of the company’s products, services and coordinating with various key accounts for giving complete solutions.
Conceptualizing and spearheading researches to understand economic growth factors and identifying potential business opportunities in-line with prevalent market trends in the FMCG sector.
Achieving regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews.
Identifying primary thrust areas of business through market surveys and analysis. Designing/implementing strategic business development measures to increase overall sales of the branch.
Responsible for maintaining and expanding customer base, building and maintaining rapport with key customers, identifying new customer opportunities and recommending product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends and tracking competitors.
Implementing training programs and incentives schemes to maintain motivated staff to achieve branch goals and to maximize profit margins by identifying high potential sales opportunities.
Conducting performance analysis through systematic methods to analyze, define, frame and clearly communicate business needs and implications for performance improvement of the team on an ongoing basis.
Evaluating client feedback to suggest modifications and incorporating the same in business strategy, thus effecting high levels of sales and achievement of company objectives.
Implementing trade promotions by publishing, tracking, and evaluating trade spending.
Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
Responsible for the performance and development of the Account Executives.
Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.
Initiates and coordinates development of action plans to penetrate new markets.
Assists in the development and implementation of marketing plans as needed.
Conducts one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive’s sales and activity performance.
Provides timely feedback to senior management regarding performance.
Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.
Maintains accurate records of all pricings, sales, and activity reports submitted by Account Executives.
Creates and conducts proposal presentations and RFP responses.
Assists Account Executives in preparation of proposals and presentations.
Controls expenses to meet budget guidelines.
Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
Recruits, tests, and hires Account Executives based on criteria agreed upon by senior management.
Master of Business Administration, specialising in Marketing, Thesis of study on pricing strategies. sample of the study on companies and factors operating in the Riyadh city. the duration of the study is two years, and is certified by the British Counceling Centre in London and internationally accredited.
4 years studying for accounting since and management.