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Rafi Jatto, Commercial Advisor & Independent Project Development

Rafi Jatto

Commercial Advisor & Independent Project Development·Self-Directed

Iraq

Bachelor's degree, Business Administration

Work experience

Total years of experience: 22 years, 9 months

Commercial Advisor & Independent Project Development

May 2021 - Present

Self-Directed

Erbil, Iraq Hybrid

May 2021 - Present

Pursuing independent consulting and project development. Open to strategic advisory roles and part
time consulting engagements with growth-focused organizations.

Company industry:
Business Consultancy Services

Business Development Director

October 2023 - June 2025

Siti Group

Erbil, Iraq

October 2023 - June 2025

Led go-to-market readiness for new juice manufacturing operation, including pricing strategy and
distribution planning
Coordinated cross-functional execution between production, sales, and marketing teams
Supported competitor benchmarking and demand analysis for confectionery and beverage projects

Company industry:
Merchandising

Commercial Director

April 2021 - June 2023

Halabja Group (Real Estate & Manufacturing)

Sulaymaniyah, Iraq

April 2021 - June 2023

$3M+ monthly revenue operations leadership
Directed pricing optimization and marketing campaigns across multi-channel platforms
Managed feasibility and launch readiness for large-scale dairy manufacturing facility

Company industry:
Real Estate

Chief Commercial Officer

December 2016 - July 2019

Tishknet 4G LTE Services

Sulaymaniyah, Iraq

December 2016 - July 2019

25% revenue growth in 6 months through repositioning and acquisition strategy redesign
35% customer churn reduction through segmentation and retention programs
50% operational capacity increase while reducing costs by 33%
Introduced CRM-driven acquisition strategies improving customer lifetime value

Company industry:
Telecommunications

General Manager

March 2015 - October 2016

BeeCable

Erbil, Iraq

March 2015 - October 2016

Spearheaded $2M network expansion project. Established integrated reporting system and quality
assurance framework.

Company industry:
Telecommunications

General Manager – Organizer Event Management

January 2013 - March 2015

Organizer

Erbil, Iraq

January 2013 - March 2015

Directed commercial and operational delivery across major consumer events and promotional projects.

Company industry:
Events Management

Sales & Marketing Manager

January 2012 - January 2013

Delta Communication

Baghdad, Iraq

January 2012 - January 2013

• Developed and executed national sales plans to grow market share.
• Built and managed dealer relationships contributing 40% of total sales

Company industry:
Telecommunications

Founder and General Manager

December 2010 - September 2012

Cesare Company FMCG

Qamishli, Syria

December 2010 - September 2012

Company industry:
FMCG
Job role:
Management

Founder

January 2010 - January 2012

Cesare Company FMCG

Qamishli, Syria

January 2010 - January 2012

Company industry:
FMCG

Regional Sales Head of unit

February 2007 - October 2010

Y Telecom

Sanaa, Yemen

February 2007 - October 2010

Company industry:
Telecommunications
Job role:
Sales

Regional Sales Head

January 2007 - January 2010

Y Telecom

Sanaa, Yemen

January 2007 - January 2010

Company industry:
Telecommunications

Regional Sales Supervisor

June 2003 - January 2007

Syriatel Mobile Telecom

Damascus, Syria

June 2003 - January 2007

Company industry:
Telecommunications
Job role:
Sales

Regional Sales Supervisor

January 2002 - January 2007

Syriatel Mobile Telecom

Damascus, Syria

January 2002 - January 2007

Company industry:
Telecommunications

Education

University of Aleppo

January 2001

January 2001

Bachelor's degree, Business Administration

Syria

GPA (percentage): 89%

GPA (percentage): 89%

Skills

Sales Targets

Expert

Managing Creative Teams

Expert

Sales Force Effectiveness

Expert

Implementing Sales

Expert

Managing High Performance Teams

Expert

BUSINESS TO BUSINESS

Intermediate

COMPETITIVE ANALYSIS

Intermediate

CONSULTING

Intermediate

MANUFACTURING ENGINEERING

Intermediate

MARKET PENETRATION

Intermediate

MARKETING

Intermediate

REAL ESTATE

Intermediate

REVENUE GROWTH

Intermediate

SALES

Intermediate

TELECOMMUNICATIONS

Intermediate

Sales Targets

Expert

Managing High Performance Teams

Expert

Implementing Sales

Expert

Sales Force Effectiveness

Expert

Managing Creative Teams

Expert

BUSINESS STRATEGIES

Intermediate

CUSTOMER RETENTION

Intermediate

DESIGN PORTFOLIO

Intermediate

DIGITAL INTEGRATION

Intermediate

DIGITAL TRANSFORMATION

Intermediate

GO TO MARKET STRATEGY

Intermediate

MANAGEMENT

Intermediate

SALES PROCESS

Intermediate

Languages

Arabic

Beginner

English

Beginner

Kurdish

Beginner

Turkish

Native Speaker

Training and Certifications

Certifications
Diploma in Business Process
Diploma in Customer Service
Leadership Skills in Business
Fundamentals of Project Management
Strategic Channel Management

Hobbies and interests

Swimming