Rafi Jatto, Chief Commercial Officer

Rafi Jatto

Chief Commercial Officer

Tishknet 4G Lte

Location
Iraq - Erbil
Education
Bachelor's degree, Business Administration
Experience
16 years, 0 Months

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Work Experience

Total years of experience :16 years, 0 Months

Chief Commercial Officer at Tishknet 4G Lte
  • Iraq - Sulaymaniyah
  • December 2016 to July 2019

Formulate, implement, and development, an integrated strategy of sales, marketing and business plan with an emphasis on achieving market penetration and sales growth, and promoting a customer culture driven by innovation, commitment to customer satisfaction.
Implementation and achievement of the business mission, goals, financial objectives, and develop long-term plans and budgets for revenues as well as expenses, monitor progress, quality metrics, assure adherence and evaluate performance.
Identify and develop new market opportunities, per region and per market verticals, and Manage sales pipeline to ensure accurate and adequate lead inflow to reach targeted sales objectives.

Chief Commercial Officer
  • January 2018 to July 2019

Tishknet 4G LTE Services ISP Iraq
Responsibilities
• Formulate, implement, and development, an integrated strategy of sales, marketing and business plan with an
emphasis on achieving market penetration and sales growth, and promoting a customer culture driven by innovation,
commitment to customer satisfaction.
• Implementation and achievement of the Business mission, goals, financial objectives, and develop long-term plans
and budgets for revenues as well as expenses, monitor progress, quality metrics, assure adherence and evaluate
performance.
• Identify and develop new market opportunities, per region and per market verticals, and Manage sales pipeline to
ensure accurate and adequate lead inflow to reach targeted sales objectives.
Key Achievements
▪ Accountable for managing profitability with annual sales exceeding $15 Million while simultaneously increasing brand
recognition through efficient operations
▪ Increasing revenue by more than 25% within 1 Year, through development and implementation of marketing
strategies resulting in accelerated growth
▪ Executing customer retention strategy, diminishing churn rate to 35%; built a predictive model using decision trees,
conducting churn analysis with a focus on the quality of services
▪ Created a structure for distribution, ameliorated capacity 50%, while cutting down prior year costs by 33%

Business Development Manager at Sidar Holding FMCG Iraq
  • November 2015 to November 2016

Led team of 5 conduct competitive analysis for market expansion; provided a strategic recommendation for market
diversification opportunity leading to 30% more accurate in risk forecasting
▪ Performed strategic gaps analysis and, adopt a business plan to improve ROI by 20%
▪ Analysed consumer preferences and competitor strategies, reducing marketing cost per guest by over 20%; led
customer relationship management team in devising new market entry strategies

General Manager at Bee Cable Telecom Services & Solutions Iraq
  • Iraq - Erbil
  • March 2015 to October 2015

Prepared project management, plan documents, including the Project Execution Plan, Project Instructions, Quality
Plan, and structured an integrated system for reports and overall project schedule for $2M
▪ Planning and implementing a project of expanding and develop 219 sites of KorekTel network to 3G generation in Erbil
and countryside, an excess of one million dollars
▪ Increased accounting accuracy by 35%, automated purchase orders, sales and inventory tracking; by implemented
RMS software for operations management, integrating CRM with a point of sales

General Manager at Organizer Event Management Iraq
  • May 2013 to February 2015
Sales and Marketing Manager at Delta Communication Iraq
  • October 2012 to March 2013
Founder and General Manager at Cesare Company FMCG Syri
  • December 2010 to September 2012
Regional Sales Head of unit at Y Telecom Yemen
  • February 2007 to October 2010
Regional Sales Supervisor at Syriatel Mobile Telecom Syri
  • June 2003 to January 2007

Education

Bachelor's degree, Business Administration
  • at Aleppo University
  • September 2001

Business Administration

Specialties & Skills

Sales Targets
Managing High Performance Teams
Implementing Sales
Sales Force Effectiveness
Managing Creative Teams
INNOVATIVE
BUDGETING
BUSINESS PLANS
COMPETITIVE ANALYSIS
CUSTOMER SATISFACTION
FINANCIAL
FORECASTING

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

Strategic Channel Management (Training)
Training Institute:
IIR
Date Attended:
June 2014

Hobbies

  • Reading