rafif safadi

Set the communication strategy for the MENA region
*Manage chairman’s image by handling interviews, arrange public appearances, manage photo shooting, identify appropriate collaborations and provide advice on business decisions
* Manage the PR and Media network: Establish and maintain cooperative relationships with representatives of community, celebrities and act as the company’s representative with the media
* Develop tailor made initiatives with media
* Liaise with the headquarter office in Paris to align on consistent communication message
* Work on couture inspiration translated into story theme and releases.
* Manage publications: prepare and edit organizational publications for internal and external audiences
*Handle the organization of events and trunk shows
*Control information output and product placement
*Implement and measure the success of a comprehensive marketing, communications and public relations initiatives
*Ensure articulation of company’s and designer’s desired image and position
* Oversee production of advertisements and ensure proper adaption
* Supervise the production of international and regional TV episode and take part in the editing process
* Assist in preparing and attending fashion shows: handling invitations, seating, cards, coverage, follow-up and interviews during shows
*Work on the preparation of the agreement between the Lebanese American University and ELIE SAAB.
*Act as a member on the Fashion Design Advisory Committee at the LAU by offering advice and providing support to the development and implementation of the Fashion Design Degree
*Liaise between the 3 entities (LAU, London College of Fashion and ELIE SAAB) to ensure proper representation of program and image.
*Work closely with the LAU on the inauguration ceremony of the fashion studios and all projects or communication related to ELIE SAAB within the Fashion Design Program
*Negotiate media positioning related to ELIE SAAB perfume

Identify strategies and business plan
*Implement communication tools
*Evaluate the magazine’s content and present proposals according to market needs
* Benchmarking, monitoring, researching and market study of competition and new trends
*Ensure smooth printing and distribution process
*Recommend market expansion strategies
* Control operation and investment budget

Orchestrate and implement marketing mix
* Identify marketing, communication and media issues to determine constraints, opportunities and ways to better meet objectives
* Identify, create and analyze new business opportunities, projects, and ideas to serve the client’s core business and vision
* Determine budgets for multinational and local clients (Pepsi, Diageo, FDC, C&F, Syriatel, Admic, Fromageries Bel, Libanaise des jeux) in line with marketing strategy
* Organize events and activities to rejuvenate brand’s notoriety
* Conducting necessary research and studies to find innovative ideas and setting new trends.
*Planning and coordinating the marketing campaigns to increase the brand awareness

for Africa and the Middle East
* Promote television series for local and satellite channels
* Contracting, budgeting and execution control
* Advertising and promoting Disney, and Warner programs

Sales of furniture fabrics in wholesale outlets
* Tracking of orders and deliveries