Raghav شارما

Head of Sales & Marketing في MADI INTERNATIONAL

• الإمارات العربية المتحدة
• مارس 2020 إلى مارس 2022

A premier distributor of Professional and Premium Beauty Brands in the GCC, generating over $100M in annual revenue Head of Sales & Marketing, GCC Reporting to: Managing Director Team: 8 March 2020 - March2022
• Brands Managed: Gold Well/Kevin Murphy/Kemon/Thalgo/Nashi/Make Up Studio
• Categories managed: Professional Haircare, Skin Care, Make Up
• Channels: Salons, Retail, D2C, E-Commerce, Brand.com
• Recruited, Trained, and led a high-performing sales team focused on product sales
• Collaborated with Group MD to implement efective sales strategies, including channel development, client acquisition, and account management.
• Led the sales department, and set sales targets, establish sales processes, and implement strategies to drive sales growth. monitored sales performance,
• Oversee the development and execution of marketing campaigns, promotions, and advertising initiatives tailored to each industry.
• Directed brand's performance across markets as well as the PR & creative agencies on brand mission, imagery & share and voice of brand
• Crafting JBPs with key regional stakeholders and teams (Retailers, E-Tailers, Principles)
• Developed & Monitored annual Business Unit Trade & Commercial Marketing strategies with budgets
• Strategically set and successfully achieved weighted and numeric distribution benchmarks across diverse brands, categories and key markets.
• Developed regionality and seasonality driven promotions for traditional and digital platforms.
• Developed & Managed healthy P&L for a network of over 500 salons with periodic financial consolidations
• Managed & trained several agency partners for carrying on retail activations as per brand guidelines