Senior Fitness Trianer
Valleypoint Technologies Pvt Ltd
Total years of experience :8 years, 0 Months
Oversaw and optimized weekly Amazon Sponsored Ad campaigns for multiple accounts, including management of ad groups, ads, keywords, bids, and budgets.
Conducted in-depth research, using Helium 10 tool, including Keyword Research, Competitor Research, and Market Research, to enhance campaign performance and achieve a lower ACOS.
Delivered regular updates and insights to clients and Account Managers, utilizing Search Term Reports and other metric to drive improved results and increased Upto 4-5% ROAS.
Assisted in executing cross-channel marketing efforts, including audience targeting, test set-up, tracking, measurement, and reporting.
Advised on natural search strategies, reviewing company brand sites and implementing techniques such as keyword planning, meta data optimization, and link building.
Optimized social media channels and web pages by implementing SEO best practices and conducting A/B testing on landing pages
Conducted market research studies, utilizing analytical tools such as Google Analytics and others as necessary to analyse findings and generate insights
Created and executed SEM/PPC campaigns on Google AdWords to attract targeted traffic and drive conversions.
Optimized social media channels and web pages by implementing SEO best practices and conducting A/B testing on landing pages; boosted website traffic by 25%
Utilized Google Analytics and Webmaster to report on campaign performance, measure results, and establish success metrics, ensuring data-driven decision making.
Managed digital activities, including social media channels, to boost brand awareness, engagement, and lead generation, driving business growth
Develop and execute effective SEO strategies, including on-page, technical, and off-page optimization, to improve search engine rankings.
Utilized link profile tools such as Moz and Ahrefs to conduct in-depth analyses and inform link building efforts.
Create and manage a goal-driven off-site optimization strategy, utilizing a diverse portfolio of no follow/do follow links to drive traffic and boost search engine visibility.
Optimized social media channels and web pages for improved SEO and usability, continuously refining strategies to achieve optimal results.
Assisted in the editing process of the Tamil film "Gulaebaghavali" as a backend support utilizing Final Cut
Utilized ASP.NET and C# to develop and implement Web Forms.
Created SQL databases, including tables and stored procedures, to store and manage data.
Implemented ASP.NET Validation Controls and JavaScript to ensure accurate data entry.
Developed a 3-tier architecture for presentation, business, and data access layers using C#.
Implemented 3-tier Architecture for Presentation, Business and Data Access Layers and were coded using C#
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