Raghuram Pillarisetty

Lotus Shopping Centers; Bangalore Dec 2012 - till Date
Sr. Vice President - O&C

Group head for Operations & Commercial of Lotus Shopping Centers Private Limited which is an Indian
arm of 70 million sft European real estate fund, developing 5 million sft of mixed use projects in South
India. P&L responsibility of the centers with the center heads reporting into the position. Stake holder
management, Commissioning & Operations management, Concessions management, Marketing
management, and facilities management of all the centers of Lotus and organizational administration.


• Undertook design review and space planning of Mangalore & Hyderabad projects and made several
significant changes which will improve Circulation, Efficiency of the operations & Trade mix.
• Conceptualized and firmed up a first of its kind Semi closed loop gift card to channel spends into the center. Ensured adequate scalability into a full-fledged loyalty program
• Enabled saving of Capex of Rs 110 million by Concessioning out Parking, Advertisement & Telecom.
• Leased out 100 % of anchor spaces in Mangalore & Hyderabad projects.
• Developed umbrella brand and brand manual for all the SPVs to be in sync with the brand promise.
• Anchored participation in 3 major retail fora to enable leasing & brand positioning
• Rejigged the enterprise structure for India operations & aligned it with the group strategy
• In the process of sewing up Win-win JVs
o With a major food operator for F&B operations.
o With an European mall chain for mall management to grow the vertical as a business
• Developed an unique service level agreement model with "Uptime guarantees" for Comprehensive

Mumbai International Airport Pvt. Ltd; Mumbai May 2011 - July 2011
DGM - Commercial, (GVK Group)

In charge of Advertising, Parking and Terminal 1C retail revenue streams. Drive up non aero revenues of the airport. Manage concessionaires. Evaluate new revenue streams. Anchor new initiatives in Non
aero business.


• Amidst contractual confusions streamlined concessionaire issues in advertisement concession, took over crucial locations of promotions aiding Rs 25 million PA revenue increase potential.
• Anchored the advertisement revenue potential estimation survey of new terminal of Mumbai
airport.
• Introduced parking charges in the cargo complex amidst stiff resistance

Hindustan Petroleum; HQO; Mumbai Feb 2003 - July 2006
Deputy Manager - Lubes Marketing TS

Marketing manager for one segment of lubricants. Guide the national team of 18 members and enable
them achieve their objectives. Develop business strategies to stay ahead in a highly competitive
environment with emphasis on top line without losing focus on the bottom line. Brand management of a segment Lubricants.


• Designed a comprehensive incentive scheme for lube distributors which is capable of ensuring
requisite thrust to the desired brand lines.
• Studied, adapted and implemented the Hub & spoke model to address vexing supply chain
problems.
• Played a key role in signing up 'Suresh Raina' & "Sania Mirza" as Brand ambassadors
• Anchored initiatives like
o "Knowledge warehouse" for usage by field Sales force to enable capture of "experience"
learnings for posterity
o "Competency mapping" framework for executives of Direct Sales SBU
o "National Standard" practices as a part of SBU formation
o "Visionary leadership Program" for Lubes group
• Anchor member in preparation of Lubes strategy team, a pre - SBU formation endeavour for improving market share and profitability.
E-mail: raghuram1310@gmail.com; Mob: +919989479990

Hindustan Petroleum; Bangalore & Hyderabad Dec 1993 - July 2003
Officer/ Jr./Asst. Manager - Retail & Direct Sales

Sales & Marketing management for the specified geographical sales area. Commission new retail
outlets and network expansion. Maintain service levels, Dealer & Dealer men training. Drive
profitability of dealerships. Modernization of Retail outlets. Enrolling new industrial customers


• Commissioned 6 Retail Outlets, 3 lube distributorships & 2 CFAs
• Exceeded AOP (Target) in 5 of the 8 years as a field Sales Officer
• Member of Focus teams for (a) retail outlet brand re-fresh (b) BPR sales practices (c) I-mint loyalty
program
• Designed and executed the first ever large scale sales promotion campaign "The Racer Wins" to establish a new brand.
• Pioneered tie-up with MICO for sale of their auto-parts thru HPC retail outlets and aided
improvement in profitability of retail outlets, introduced F&B offering for the first time ever into retail outlets in Bangalore which improved the stickiness factor of the retail outlet
• First ever to invoke forced take over clause of dealership agreement and take over operations of a
Retail outlet & operate the same
• Obtained and Improved business shares in large accounts like MICO, APSRTC, SCCL, SCRly etc.,
• One of the 6 members in HPCL to be deputed to USA for training.
• Awarded "We Commend" for signing FSAs with power projects in Karnataka.