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Rahif Bshennaty, Director of Marketing & Design

Rahif Bshennaty

Director of Marketing & Design·nacci

Egypt

Diploma, CELTA

Work experience

Total years of experience: 16 years, 1 months

Director of Marketing & Design

January 2025 - Present

nacci

Auckland, New Zealand

January 2025 - Present

• Spearheaded innovative marketing and design strategies at nacci, prioritizing the development of captivating animations to boost audience engagement.
• Established comprehensive communication guidelines that fostered a friendly yet professional tone, enhancing stakeholder interactions.
• Partnered with cross-functional teams to synchronize marketing efforts, ensuring consistent messaging and brand alignment across all platforms.
• Leveraged data analytics to assess campaign performance, driving informed decision-making and optimizing marketing tactics for improved results.
• Emphasized cybersecurity awareness in marketing initiatives, integrating best practices to protect brand integrity and customer data.

Company industry:
Training & Education Center
Job role:
Design, Creative, and Arts

Business Development Manager

January 2022 - November 2024

Al Khaleej Energy & Engineering

Muscat, Oman

January 2022 - November 2024

• Partnered with the CEO to pinpoint and capitalize on emerging market trends and business opportunities.
• Crafted innovative marketing strategies to elevate brand visibility and strengthen market positioning.
• Cultivated and maintained strategic relationships with key stakeholders, enhancing collaboration and driving sustainable growth.
• Analyzed market data to inform decision-making, optimize marketing campaigns, and improve customer engagement.
• Leveraged insights from data analytics to refine marketing initiatives and boost overall performance metrics.
• Implemented cybersecurity best practices to safeguard company data and enhance trust with clients and partners.

Company industry:
Oil & Gas

CCTV & Networking Technician

January 2014 - January 2024

Outsourced

Muscat, Oman

January 2014 - January 2024

• Developed and implemented strategic plans for the installation and configuration of CCTV surveillance networks, enhancing system reliability and operational efficiency.
• Analyzed customer needs to optimize camera placement, resulting in improved coverage and security outcomes.
• Collaborated with cross-functional teams to ensure seamless integration of technology solutions, fostering a strong understanding of market trends and customer preferences.
• Leveraged data analytics to assess system performance, driving continuous improvement in service delivery and client satisfaction.
• Applied cybersecurity best practices to safeguard surveillance networks, demonstrating a commitment to data protection and risk management.

Company industry:
IT Services

Championship Coordinator

January 2013 - January 2014

Oman Automobile Association

Muscat, Oman

January 2013 - January 2014

• Developed comprehensive Rules and Regulations for competitors, ensuring clarity and compliance.
• Streamlined the registration process by maintaining accurate and organized registration forms.
• Created bilingual content in English and Arabic, enhancing accessibility and engagement for diverse audiences.
• Designed and organized awards and trophies for each race, boosting participant motivation and recognition.
• Managed customer relations effectively, resolving issues promptly to enhance participant satisfaction.
• Coordinated volunteer efforts, optimizing team engagement and support for events.
• Strategized and prepared a sporting season calendar in collaboration with stakeholders in Oman and UAE.
• Collaborated with discipline heads to prioritize contestant safety and satisfaction, fostering a positive competitive environment.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

CELTA Certified English Teacher

January 2013 - January 2014

Polyglot Institute Oman

Muscat, Oman

January 2013 - January 2014

• Developed and implemented training programs for adults in government sectors and young learners, enhancing their communication skills and professional development.
• Utilized engagement techniques to foster participation and collaboration, ensuring a dynamic learning environment.
• Organized and managed diverse training activities, adapting layouts to optimize group interactions and individual contributions.
• Analyzed participant feedback and learning styles to tailor content, improving overall training effectiveness and satisfaction.
• Leveraged strong interpersonal skills to build rapport with trainees, enhancing retention and application of knowledge.
• Transitioned teaching methodologies to incorporate data-driven insights, preparing for roles in marketing and data analysis.

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Social Media Coordinator

October 2013 - November 2013

Innovation Group

Muscat, Oman

October 2013 - November 2013

• Crafted and optimized engaging content for Hala BEid's Facebook Page, enhancing brand visibility.
• Cultivated strategic partnerships with online influencers to amplify brand reach and engagement.
• Directed content creation processes, including assigning, editing, and writing, to ensure high-quality output.
• Guaranteed timely content delivery, improving overall campaign efficiency.
• Facilitated online community management by actively engaging in discussions and addressing user comments.
• Conducted in-depth research on social media trends and best practices, informing data-driven marketing strategies.
• Fostered user-generated content initiatives, enhancing audience interaction and brand loyalty.

Company industry:
Banking
Job role:
Marketing and PR

Sales Representative

March 2007 - December 2008

Overseas Business Machines

Muscat, Oman

March 2007 - December 2008

• Leveraged expertise in sales of leading technology products from IBM, Xerox, Microsoft, and Cisco to drive market growth.
• Cultivated and managed strategic business relationships with government and private sector accounts, enhancing client engagement and loyalty.
• Developed and submitted competitive tenders and quotations, showcasing strong analytical skills and attention to detail.
• Conducted site visits to strengthen partnerships and gather insights for targeted marketing strategies, contributing to improved customer satisfaction.
• Utilized data-driven approaches to identify market trends, supporting the transition into marketing and data analysis roles.
• Demonstrated adaptability and a proactive mindset, preparing for a successful career in marketing management and cybersecurity analysis.

Company industry:
IT Services
Job role:
Sales

Pre-sales Officer

May 2006 - February 2007

Precise Telecom Services

Muscat, Oman

May 2006 - February 2007

• Leveraged expertise in telecom tenders to support strategic marketing initiatives and enhance product offerings.
• Developed comprehensive costing sheets, demonstrating analytical skills and attention to detail in financial planning.
• Negotiated with leading telecom companies to secure competitive pricing, showcasing strong relationship management and communication skills.
• Created detailed bill of materials, translating complex tender requirements into actionable insights for marketing strategies.
• Collaborated with industry giants such as Nokia, Motorola, and Vodafone, gaining valuable market intelligence to inform data-driven marketing decisions.
• Transitioning to a Marketing Manager role, utilizing analytical capabilities to drive growth and enhance cybersecurity measures in marketing campaigns.

Company industry:
Telecommunications
Job role:
Sales

Education

University Of Cambridge

January 2013

January 2013

Diploma, CELTA

Oman

GPA (rating): Excellent

GPA (rating): Excellent

CELTA

Skills

Government
Expert
Government
Expert
House
Expert
House
Expert
Private Sector
Expert
Private Sector
Expert
Costing
Expert
Costing
Expert
Materials
Expert
Materials
Expert
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
CORPORATE SOCIAL RESPONSIBILITY
Intermediate
CORPORATE SOCIAL RESPONSIBILITY
Intermediate
CYBER SECURITY
Intermediate
CYBER SECURITY
Intermediate
COMPUTER SECURITY
Intermediate
COMPUTER SECURITY
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DATA SCIENCE
Intermediate
DATA SCIENCE
Intermediate
MACHINE LEARNING
Intermediate
MACHINE LEARNING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PROGRESSIVE CARE CERTIFIED NURSE PCCN
Intermediate
PROGRESSIVE CARE CERTIFIED NURSE PCCN
Intermediate
SELF DISCIPLINE
Intermediate
SELF DISCIPLINE
Intermediate
Government
Expert
Government
Expert
House
Expert
House
Expert
Private Sector
Expert
Private Sector
Expert
Costing
Expert
Costing
Expert
Materials
Expert
Materials
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CLOSED CIRCUIT TELEVISION SYSTEMS CCTV
Intermediate
CLOSED CIRCUIT TELEVISION SYSTEMS CCTV
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
DATA ENGINEERING
Intermediate
DATA ENGINEERING
Intermediate
FRIENDLINESS
Intermediate
FRIENDLINESS
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
WIRE TERMINATIONS
Intermediate
WIRE TERMINATIONS
Intermediate

Languages

English

Native Speaker

German

Beginner

Arabic

Beginner

Training and Certifications

Certifications
Programming Foundations: Fundamentals - LinkedIn Learning
Ethical Hacking for Beginners
Gremlin Certified Chaos Engineering Practitioner
Computer Programming for Everyone
Scrum Foundation Professional Certificate SFPC ™ v2020
Build Your Own Chatbot - Level 1
IBM Cloud Essentials
Certified Associate In Scrum Fundamentals™ (CASF™)
ISO/IEC 20000 IT Service Management Associate™
ISO/IEC Information Security Associate™
Vulnerability Management Detection & Response
Scrum Foundation Professional Certificate - CertiProf
IBM Cybersecurity Analyst Specialization
IBM Cybersecurity Analyst Assessment
IBM Cybersecurity Analyst Professional Certificate
Cybersecurity Foundations
Intermediate Purple Teaming
Remote Work and Virtual Collaboration Professional Certificate
Foundations of Purple Teaming
Uniting Threat and Risk Management with NIST 800-53 and MITRE ATT&CK
Intermediate MITRE ATT&CK
menuPass Emulation Plan Execution
Introduction To FIN6 Emulation Plans
Application of ATT&CK Navigator
Foundations of Breach & Attack Simulation
Foundations of Operationalizing MITRE ATT&CK
Lightbend Data Engineering: Cloudflow Principles
Security Analyst Fundamentals Specialization
Cybersecurity Breach Case Studies
Cyber Threat Intelligence
Penetration Testing, Incident Response and Forensics
Cybersecurity IT Fundamentals Specialization
Network Security & Database Vulnerabilities
Cybersecurity Compliance Framework & System Administration
Cybersecurity Roles, Processes & Operating System Security
Pandas
Introduction to Digital Transformation with Google Cloud
Introduction to Cybersecurity Tools & Cyber Attacks
Cybersecurity Fundamentals
NSE 2 Network Security Associate
The Data Scientist's Toolbox
Fundamentals of Cloud Security
NSE 1 Network Security Associate
Statistics Fundamentals
Introduction to Business Intelligence
Fundamentals of Network Security
Introduction to Cybersecurity
Data Science Fundamentals
Text Analytics - Level 1 (V2)
Google Data Analytics Professional Certificate
IBM Storage and Cloud Essentials
Big Data Foundations - Level 1
Google Data Analytics Capstone: Complete a Case Study
Data Analysis with R Programming
Google Data Analytics Specialization
Share Data Through the Art of Visualization
Analyze Data to Answer Questions
Process Data From Dirty To Clean
Prepare Data For Exploration
Introduction to IoT
Introduction to Packet Tracer
Cybersecurity Essentials
Introduction to Cybersecurity
Ask Questions to Make Data-Driven Decisions
Machine Learning with R - Level 1
Data Analysis Using Python
Data Science for Business
Python for Data Science
Data & AI: Jumpstart Your Journey
Data Visualization with R
R Essentials
Enterprise Design Thinking Co-Creator
Data Science Foundations - Level 1
Enterprise Design Thinking Practitioner
Foundations: Data, Data, Everywhere
Certificate in English Language Teaching to Adults
Fundamentals of Digital Marketing

Hobbies and interests

Continuous Learning & Self Development