راهول Mishra

Head paid media at one of the leading Indian Life Insurance brand Kotak Mahindra Life Insurance. Also as a media squad member of Insurance Awareness Council (India), have managed industry campaign.

Delivering clients business objectives through innovative 360-degree digital media strategies Strategic planning Client Servicing, and Campaign Management Integrated media planning with the traditional media team to build AV plans (TV+Digital) Writing entries and building a case to win Media Awards for brands Recommend Media Strategy and drive savings and revenue accountability. Working closely with the client on conceptualizing campaigns Managing teams: Interface with Creative, Operations, and Tech teams to seamlessly execute the media campaign Post campaign analysis, with reports and take-outs. Recommendations for future campaigns Competitive analysis and benchmarking Active involvement in New Business Pitches Key Projects and Campaigns: UltraTech: Integrated AV campaign for UltraTech Digital Video+ Programmatic unique solution to drive unique reach and frequency across YT and OTTs Closure on sponsorship of KBC Season 14 & 15, Indian Premier League on Jio Cinema, Asian Games, Olympics, Pro Kabaddi League, WorldCup etc with few industry first integrations for Ghar Ek Mauka Ek Campaign Award winning tech led ideas that helped us to win major awards like MMA Smarties, IDMA, Maddies, FOMA, FOMG, ABBYs, Emvies and Shark ICC - International Cricket Council T20 World Cup 2022 - Managed single-handedly from closing the contract to manage teams and vendors for successful activation specially when client reached with brief right before the event ODI World Cup 2023 - Basis the success of 2022, won the pitch for ODI World Cup 2023 LVMH Managed media for Dior, Louis Vuitton, Tag Heuer, Bvlgary India campaigns. Managed these critical global clients by coordinating with SPOCs based in Paris, HongKong and Dubai along with keeping APAC Latelier team in loop to make sure we maintain global standards established for the client
WORK EXPERIENCE

Headed the media department to manage all the brands for paid media activations Being in a 360 digital agency, worked along with creatives, tech social and content team Won new business for agency i.e. Goodyear Tyres Clients:- Anchor, Panasonic Homes & Living, Kotak Cherry, Asus Mobiles, Goodyear Tyres

From creating Media strategies to executing the campaigns and managing team of 3 people and 3-4 clients at a time Filing campaign for award entries and presenting the same to the jury Clients:- TOTO India, TATA Motors, Dr Reddys Laboratories, Piramal Healthcare, Tetra Pak

Managed media budget of 6.5 Mn USD per annum Worked for Indias largest retail & fashion brand Future Group Managed their E-com and non e-com accounts Clients: Future Group - Big Bazar, Brand Factory, FBB, Central and more

Managed day to day task including media plans, campaign execution across all platforms and generating more ROI for clients business Clients:- Viacom18, GNC Supplements, Pearson, Cordlife, Wizcraft, Pizza Express, Samajwadi Party (Political Party)

Worked under a Media Manager and learn the basics of the advertising platforms like FB ads manager and Google Adwords Created reports and campaign analysis