Rahul Mishra

Dubai and Mumbai
Media-Tech Innovation & Immersive Platform Leadership
• Immersive Platform Launch: Led launch of Indias first immersive entertainment platform on the Jio ecosystem, driving 60K+
downloads and 200K+ minutes of engagement.
• Blockchain & IP Monetization: Built Layer-1 blockchain framework for media IP monetization, generating $50K+ NFT revenue
through Bollywood IP activations on The Sandbox.
• XR Gaming Ecosystem: Launched 4 immersive Bollywood IP games across Meta Quest platforms, expanding digital audience
engagement.
• Innovation Funding & Scale: Secured $850K+ global technology grants, supporting ~$1M innovation initiatives across Web3,
AI & immersive media.
• Innovation Team Leadership: Built and led a 18 member cross-functional team across product, engineering, creative and
ecosystem partnerships.

Marketing Transformation & Digital Platform Growth
• Function Establishment: Built Shemaroos first centralized marketing organization, scaling a 40+ member team spanning
brand, digital, performance marketing & corporate communications.
• Consumer Streaming Launch: Directed introduction & scale-up of ShemarooMe, reaching 10M+ global subscribers &
establishing a direct-to-consumer entertainment offering.
• Corporate Identity Renewal: Led company-wide identity refresh with Ogilvy, strengthening market positioning & driving 30%
uplift in brand recognition.
• Digital Community Expansion: Strengthened consumer reach to 30M+ social subscribers & 4B+ monthly YouTube views,
accelerating engagement across owned media channels.
• Broadcast & Content Portfolio Support: Strengthened visibility for television & digital catalogue, contributing to ₹50Cr+ OTT
turnover & ₹110Cr+ broadcast portfolio scale.
• Investment Governance: Directed ₹60-70Cr annual promotional investments, aligning spend with consumer acquisition,
catalogue promotion & distribution growth.

Digital Content Commercialization & Platform Build-Out
• Business & Revenue Leadership: Directed revenue strategy & commercial partnerships for a digital theatre platform, leading
cross-functional teams across production & distribution to release 8 feature films through OTT partnerships with JioHotstar.
• Content IP Development: Oversaw development and monetization of 8 original film properties, establishing early OTT
distribution pipelines & building a scalable digital content distribution model.

Global Broadcast Marketing, Channel Portfolio Scale & International Marketing Hub Creation
• International Marketing Hub Creation: Established the central marketing hub for 12 international channels across US, UK,
Middle East, APAC & Australia, building regional teams to streamline campaigns and improve market execution .
• Global Network Portfolio Support: Supported marketing and distribution growth across a 45+ channel network, expanding
broadcast visibility across multiple international markets.
• Domestic Distribution Alignment: Partnered with distribution teams to strengthen market presence across 43 domestic
broadcast channels.
• Integrated Campaign Delivery: Executed multi-platform marketing programs across broadcast, digital and trade ecosystems
to accelerate channel awareness & affiliate growth.

Regional Media Marketing & Audience Growth Leadership
• APAC Marketing Leadership: Directed regional marketing for BBC World News, BBC.com & BBC World Service across multiple
Asia-Pacific markets.
• Multi-Market Campaign Execution: Delivered integrated marketing initiatives across television, digital & events to strengthen
brand presence & audience growth across APAC.
• Digital Platform Expansion: Supported commercialization and marketing growth of BBC.com, strengthening digital audience
engagement and advertiser partnerships.
• Election Campaign Innovation: Led the BBC Election Train campaign, converting a full Indian Railways train into a mobile
newsroom covering elections across 26 languages.
• Distribution & Platform Partnerships: Collaborated with telecom, broadcast and digital partners to expand platform
availability and strengthen audience reach across regional markets.
• Brand Positioning & Market Presence: Strengthened BBCs premium news positioning through strategic campaigns,
partnerships and regional audience engagement initiatives.