راهول V KRISHNA

As part of my MBA in Marketing Management, undertook a live project at a renowned Ayurvedic resort in Kerala, focusing on developing a strategic marketing plan to enhance brand visibility and attract domestic and international wellness tourists. Key Objectives: To analyze current marketing strategies and identify gaps. To develop an integrated marketing communication (IMC) plan. To recommend actionable strategies for market expansion. Key Responsibilities: Conducted a SWOT analysis of the resort and studied customer behavior trends in wellness tourism. Performed competitive analysis of similar resorts across Kerala and South India. Designed and proposed a digital marketing campaign targeting wellness seekers in Tier-1 cities and abroad. Developed content ideas for social media and website focused on Ayurveda, detox packages, and cultural experiences. Suggested partnerships with travel influencers and wellness bloggers to boost online presence. Tools & Techniques Used: Google Analytics, Survey Monkey, Social Media Audit, 4Ps & STP Analysis, Customer Journey Mapping Outcome: • Proposed marketing strategies projected to increase direct bookings by 25% within six months. • Enhanced brand positioning through wellness storytelling and content marketing. Increased international inquiries through targeted Facebook campaigns.