Head-Video Content
Navi Technologies
مجموع سنوات الخبرة :15 years, 2 أشهر
Strategizing and deploying Discovery-led and Intent-led content strategy on YouTube and Instagram (Short & Long form video content) to drive Followers/ Subscribers and Engagement of DAUs/MAUs.
-Upped the Average % View Duration of Navi YT channel from 11% to 55% in 9 months (Industry standard ~ 30-40%)
-Grew the Follower base on IG from 5.5K to 160K in 9 months.
Heading the Creative Team for:
Branded Content Solutions
Creation of New IPs for Monetization
Hybrid Content: AR + Gamification
Network Level Marketing Campaigns
Key projects:
-Network marketing campaign: #YeDiwaliKissonWali to promote local stores during Diwali shopping.
https://fb.watch/8_n8ox179K/ and https://fb.watch/8_nbeI3iZ9/
https://www.instagram.com/p/CVxllCBvJxW/?utm_medium=copy_link
-A 360-degree integrated FICCI x IBF x IAA campaign for Corona Awareness.
https://www.behance.net/gallery/121416189/360-degree-Integrated-Marketing-Campaign
-A hugely popular campaign on World TV Day:
https://www.behance.net/gallery/108277781/TV-Campaign
I head the videos division at iProspect. I am responsible for video solutions for brands on Social Media.
I was heading the Videos Team at upGrad, one of the leading Online Education Organizations in India.
I was responsible for brand + branded video content.
Responsible for Conceptualizing and Executing Digital First Video-led Brand/Marketing Campaigns, White Label Content and Branded Content for B2B and B2C clients.
Brands Worked for: Hindustan Times, TATA Teleservices, RR Kabel, Crompton, Hiranandani Communities, Rubique Fintech, Piramal Revanta, Brand Factory, Axis Bank: Mutual Fund, BASF, Jindal Steel, Hafele, Essel Finance, Wadhwa Township etc.
Notable Accomplishments:
Demonstrated excellence in completion of various creative campaigns and projects within the predefined timelines involving ideation and execution. Supervised the creative nuances for seamless end to end operations of various content projects.
Successfully introduced Digital First Video-led Campaigns. More than 15 Brand/Marketing Digital First Video Films, 60 Tutorial Videos, and 1 Virtual Reality film were made.
Exceeded client expectations consistently by demonstrating “Out of the Box Thinking” capabilities and exceptional project handling skills.
- Successfully handled First Ever Digital First Video-led Marketing Campaign “UCT Campaign” for RR Kabel (B2B) which generated immense curiosity and engagement on Social Media. https://www.youtube.com/playlist?list=PLBo657mCg6-kGM5gTSnk4dU1eljX_Xb20
- Other notable video films for RR Kabel:
https://www.youtube.com/watch?v=4rbFsITF3dg and https://www.youtube.com/watch?v=bi3exlojrTU&t=3s
- Digital First Video-led “KTPD Campaign” for Brand Factory (B2C) generated Social Media Engagement and thus, was featured in top Brand and Marketing publications. https://www.youtube.com/watch?v=sa-1F1DNI4A and https://www.youtube.com/watch?v=3Y59tisEZdQ.
- Wrote and Creatively Supervised India’s first Virtual Reality Film in Steelmaking Industry for Jindal Steel Works (JSW)
Developed Original Content Idea decks which are currently being pitched to OTT platforms.
Demonstrated excellence in handling various creative projects with focus on the content strategies targeted at the Online Indian Movie Buff. Copy, Art and Script Supervision: Comic strips, Memes, Vines, GIFs, Mashup videos, Videos
Built the viewer base from 0 to 5L+ Followers on Facebook.
Spearheaded Social Media strategies and increased revenue opportunities by winning contracts for Social Media Movie Marketing of Hollywood movies.
Notable Accomplishments:
- Social Media Promotion for A Flying Jatt went VIRAL: http://buff.ly/2lbfWPt
- VIRAL Vines: http://buff.ly/2lxSdtG, http://buff.ly/2lbcUum, http://buff.ly/2lb2gUC
I was working as a consultant on various projects:
1. Consultancy for San Fransisco based Digital Marketing Agency ‘IngageMedia’ for writing and developing a Brand Film for AMP Metal Fabrication Company.
2. Collaborated with US based writer Bernard Bergan on a Science-Fiction Multimedia Project.
3. Written and published a book titled From Dog to God—What I Have learned, which has garnered great reviews from National and International Markets.
4. Written a short film for US based film maker: Thomas Abraham
5. Written for OM Point- a US based Sufi magazine.
I was working as Producer on a non-fiction show
called TV Ka Pehla Radio Show.
I was a script writer on the following shows:
1. Colors of Youth for MTV,
2. Dubai based Animation show: Chick Tales,
3. Onyxx Advertising for corporate films and brand films.
I worked as Executive Producer on ‘Ke Bani Crorepati’-Bhojpuri version of popular game show “Who wants to be a Millionaire?”
I had to look at:
• Executive production and creative direction,
• Celeb relationship management,
• Brand and Movies integration.
I worked as a contractual script writer on various shows such as:
1. Gili, Gili, Gappa (Sitcom) for SAB TV produced by Ashwni Dhir,
2. Birdie Brotherhood (Animation movie ) produced by ZoeTropicean, Singapore,
3. News@Night (non-fiction) for MTV, India,
4. Asli No. 1 (non-fiction) for NDTV Imagine.
Apart from this, I wrote a fictional travelogue: The Karmic Confessions of a Hopeless Traveler!
Wrote a full-length animation feature film “Balla Bowl” for Cartoon Network, India.
It was the first animation feature film to have product/brand integration., which is why it got featured in Afaqs.
Link: https://www.afaqs.com/news/story/27956_Cartoon-Networks-fruitful-innovation-for-Perfettis-Center-Fruit
I was involved in:
Ideation and concept development: of Reality shows for Indian GEC and regional space such as Star Plus-Voice of India: Season 2&3, NDTV Imagine-Junoon, Doordarshan-Bharat Ki Shaan, 9X Channel-Chak De Bachhe: Season 2, Mahua Channel- Sur Sangram, ETV- Gaurav Maharashtra Cha.
I was involved in content planning for 5 city specific entertainment video portals.
Post Graduate Diploma in International Business
Bachelor of Arts
Awarded as the Most Commercial Designer.
