raj pradeep

Contributed in developing New American and Mexican style rustic restaurant concept. Overseen the functioning of Restaurant’s Marketing activities, promotions, sales and costs to ensure profits are maximized. Composed detailed business and branding plan coordinating with Managing Partners. Driven by the desire to succeed, took FoodRustic from start-up to successful business in under a year. Held full brand planning, marketing and design responsibilities.

Hired as Head of Marketing and events in replacement to their existing conventional marketing manager to take the company to next level and to identify and gain corporate clientele.
Key Achievements:

• Trained and supported the team to ensure brand standards are fully executed at all identified points of service, resulting in brand consistency.
• Responsible for managing a comprehensive marketing strategy with tactical outcomes and timelines.
• Planned and executed suggestive selling contests for team members.
• Negotiated and closed deal with 15 corporate companies for daily catering facilities with a 27% increase in revenue.
• Pioneered new “International Cuisine Menu” category that increased overall revenue by 5%.
• Created and published necessary forms into digital documents that increased efficiency by 20%
• Established goodwill and built relationships within the community through cross promotions, remote sampling and BOG (Be Our Guest) card distribution.
• Organized and maintained all digital multimedia content using Flickr, Google Drive, and Dropbox
• Planned and organised events with schools, churches, businesses, etc.

Led 45-member cross functional team managing, Telemarketing, Customer Service (Value-added/after sales services), Customer Database, Market Research & Analysis Reports, Customer Relationship Management, Branding, Design and Advertising.

Hired as a business development manager to help the company capture wider market. Established new business in different districts of Andhra Pradesh & few parts of South India and handled the business operations and marketing activities.